Wednesday, May 31 2017 07:29

Have We Spoken about Butt Paste®? I’ve been Kickin’ Rash Since ‘09!

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Presented in collaboration between The Rock Father, Boudreaux’s Butt Paste® and Life of Dad

Let’s talk about butts. I don’t talk about butts too much here on THE ROCK FATHER Magazine, but being “The Rock Father” and all, I do know a thing or two about butts. Soft butts, firm butts, there’s all kinds of butts, but as a dad with two young daughters, I can remember a time when it was all about those baby butts. In a perfect world, they’re soft and smooth, but we all know that irritation is a big time problem, and I remember those sad cries when diaper rash would rear (no pun intended) its ugly redness, making those little butts painful to touch. I tried many products to help those butts, and it wasn’t until I came across Maximum Strength Boudreaux’s Butt Paste® that I was truly #KickingRash! In fact, even though the girls are well beyond diapers, I still keep some Butt Paste on hand since you never know when it might come in handy. So… with all that rash-kickin’ power, what else could it help clear up?

What if Boudreaux’s Butt Paste® could help clear up that mess in my garage?

Butt Paste

All right, so slapping a gob of Butt Paste® on the garage sale mess probably isn’t gonna make it go away, but one can wish, right? I also wish I’d had this behemoth of a 14oz jar of Butt Paste® when I was in my regular diaper-changing days. The tubes are fantastic for regular use and travel, but a big jar would’ve been rash-kicking!

Butt Paste

Seriously, Maximum Strength Butt Paste® packs twice the rash-kicking ingredient of Original and no harsh ingredients. With 40% Zinc Oxide, this stuff starts working on contact, providing relief in as little as three hours.


  • Provides thickest barrier of protection against diaper rash*

  • Paraben-, preservative- and phthalate-free

  • Maximum strength treatment and protection

  • Pediatrician-recommended

*Based on viscosity measurements of Boudreaux’s® Maximum Strength Butt Paste® versus leading zinc oxide diaper rash cream and ointment brands.

If you’ve got little ones whose rash needs kicking, grab yourself a jar of Maximum Strength Boudreaux’s Butt Paste®. You’ll be kicking rash in no time!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

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