Wednesday, February 22 2012 21:50

MILLIE COW - Harmless Children's Book, or Terrifying Bovine Demon?

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The name Roger Priddy may not mean much to you. Despite selling over 65 million books worldwide and having his titles translated into over 30 languages, he's not exactly a household name. What this author of Children's books might be however, is the Stephen King of the toddler set. At some point within my daughter's first year of life, someone her Auntie Jill bought her a copy of Priddy's MILLIE COW. This over-sized ''board book'' bore a TJ MAXX sticker for $6.99, with an original price of $14.95. While the value was undoubtedly a delight, what was contained within it's pages would prove to be something that was anything but.

101675568As "Millie" stands staring at you with googly eyes on the front cover, everything looks perfectly safe. Flip through a few pages and you get to see her animal friends, just hanging out and letting the young readers get some sensory stimulation with shiny surfaces and fuzzy textures.  What awaits as you turn to the book's final pages is the revelation of Millie's true form - that of a terrifying bovine demon.

Her nostrils flare with the fiery red glow of embedded lights, as her horrifying shriek is set free through the magic of a page-contained speaker. For an infant, this is truly a horror.


After witnessing just how traumatized the little one was from reading this book, we stashed it away. That was until this past weekend.

While prepping the house for the arrival of baby #2, I installed some new IKEA shelving into the little one's room. Some of said shelving was allotted to books, including some that had been hidden away in the closet. A day or two passed, and the little one happened to pull MILLIE COW from the shelf. I thought her fear had gone away... until she hit those final pages. If she was horrified as an infant, as a  2 ½ year old, she was terrified into hysterics.

Immediately I stashed the book in the closet again - if only to quickly remove it from her view. 20 minutes later, and she was calmed down. 

A couple more days passed by and today she woke up in hysterics again from her afternoon nap. "Millie Cow," she cried, is "coming to get me."

Tonight, my wife gently held the little one as I removed MILLIE COW from the closet. "Daddy is taking MILLIE COW away," Mommy said. Downstairs the book went, and out into the garage to await a future garage sale. I went back upstairs, and there my little one asked for a "family hug." "Thank you, Daddy" she said with a smile as the terror was finally over.

For now...
Update: 6/7/2012: What happened to Millie Cow? 

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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