Quantcast
Tuesday, October 25 2011 00:00

Mattel buys HIT Entertainment - makers of THOMAS THE TRAIN, BOB THE BUILDER, more...

Written by
  • While all content is editorially chosen, articles may contain affiliate links which may generate revenue for the site when a purchase is made.

hitLogoMy daughter loves most of the shows put out by UK-based HIT Entertainment, and currently aired here in the U.S. on SPROUT. There's FIREMAN SAM, BOB THE BUILDER, ANGELINA BALLERINA, BARNEY, and the big-money machine - THOMAS & FRIENDS. Today comes news that toymaker MATTEL has purchased HIT Entertainment for $680M (less than it was going for) rescuing the company from a vast amount of debt (and probably mis-management).

According to Deadline, Mattel's true interest was initially to strip THOMAS & FRIENDS from the company and buy the property as a stand-alone entity. Hopefully they see the value in those other brands. Fellow toymaker HASBRO already has it's own production studio, and an interest in THE HUB. 

As for THOMAS, the show has always bothered me. Sure, the little one loves Thomas the Tank Engine and his friends - who, of course make great playthings - but I've always been under the impression that all was not well on the Island of Sodor. Sir Topham Hat has always appeared to be a big-business fat cat put in place to prepare children for the idea of bowing to authority and being controlled by the corporate masters. Meanwhile, Thomas, Percy, and the gang have never really been very nice to one another. They're always taking jabs at each other like bullies on a playground. "I can do better than you..."

Just some observations from The Rock Father™.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

Connect with James on Facebook or Twitter.

www.facebook.com/therockfather