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One of the biggest transmedia initiatives that we've been excited about for the past year is DC SUPER HERO GIRLS, the joint op between Warner Bros. Consumer Products (WBCP) and DC Entertainment (DCE), in partnership with Mattel. I've posted about it frequently,  but the biggest looming question has been "where and when can we get the goods?" Tonight that's answered, as the parties involved have announced an exclusive partnership with Target Corporation to offer a first-look at the DC Super Hero Girls merchandise collection, featuring a special assortment of merchandise across multiple categories, including toys and dress up, apparel and accessories, publishing and more, to be sold exclusively at Target, beginning in March 2016. "DC Super Hero Girls harnesses the power of the world’s most iconic female characters from DC Comics, including Wonder Woman, Supergirl, and Batgirl, as they learn to hone their super powers in a high school setting and gives young fans the chance to play, watch, read and be inspired to discover their full super power potential." I can tell you this - Target already gets a lot of our dollars, and this just locked us in for more. Check out more details on the rollout below...

I grew up a DC Comics kid. Despite how much I love what Disney has done (and continues to do) with their MARVEL Cinematic Universe, my two favorite comic book characters are the ones that Warner Bros. Pictures are making go head-to-head this March - BATMAN v SUPERMAN. Yes, the DAWN OF JUSTICE set the the internet on fire yesterday with the release of the film's final trailer, and I'm completely digging it. I was sold on the film before - but I was in the camp that likes Director Zack Snyder, enjoyed MAN OF STEEL, and was totally down with Ben Affleck putting on the cowl this time around. There is definitely some fight. Check this out...

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Immediately upon being announced last Spring, DC Super Hero Girls was something that struck a nerve here at Rock Father HQ. Geared toward kids ages 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe - presented in a High School setting, with Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana and many more learning their powers, while being united by friendship. While there's a ton to explore when it comes to DC Super Hero Girls, one of the most popular elements is the bi-weekly series of animated shorts, and today THE ROCK FATHER Magazine is teaming-up with DC Entertainment to give you a sneak-preview of the latest episode - which actually arrives in full at 11am PT. Following last month's inaugural "Hero of the Month" (Poison Ivy), it's time to crown another, and this time it's Bumblebee! Here's a preview...

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On March 25th, my two favorite superheroes of all-time will face-off before they can team-up, with Zack Snyder's BATMAN v SUPERMAN: DAWN OF JUSTICE hitting the big screen. Tonight, Warner Bros. is calling upon audiences to predict #WhoWillWin?, with a pair of new TV spots and an all-new poster that posits the "Man of Steel" versus "Bat of Gotham." Check them out below, and then weigh in - who do you think will win when these two titans take on each other?

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The DC Extended Universe is growing by a massive amount in 2016, and what follows the March release of Zack Snyder's BATMAN v SUPERMAN: DAWN OF JUSTICE is the August release of David Ayer's SUICIDE SQUAD. The villain team-up might come as a surprise to casual fans familiar with The Joker, but not the rest of the 'Squad, but tonight's official trailer debut should do wonders in introducing the concept to the world at large. Quite simply, it rocks, and the fact that QUEEN's "Bohemian Rhapsody" serves as the soundtrack doesn't hurt. Probably the finest use since Wayne and Garth...

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It's no secret that Entertainment Earth is the go-to source for a phenomenal assortment of pop culture toys and collectibles, and while they're known for having those hard-to-find items, their exclusives are really special. Today comes the full reveal of something they've been teasing for a little bit - the Fantasy Figure Gallery DC Comics Collection Wonder Woman Variant Resin Statue, an Entertainment Earth Exclusive by Yamato USA that places the iconic sword and shield into the hands of the Amazonian Princess, presenting her in a battle-ready pose complete with exclusive outfit deco! Take a peek....

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