In the wake of the Toys "R" Us implosion, both toymakers and collectors have been worried about the fate of toys that were intended to be Toys "R" Us Exclusive. With many items still in warehouses, on trucks and even worse - on boats - companies are scrambling to find new homes for millions of dollars worth of product. For fans of Hasbro's Marvel Legends line, the folks at Entertainment Earth have stepped in to take over distribution of the former Toys "R" Us Exclusive Avengers: Infinity War Scarlet Witch and Vision 2-pack. Unfortunately, some of these did get shipped to TRU which means they're in liquidation limbo. While some have been lucky to have found them on store shelves in recent days, EE (and affiliate of this site) has them up for pre-order right now.

At the 115th North American International Toy Fair in New York City, I was in the room for the February unveiling of Hasbro's first-ever HasLab project - a crowdfunding effort meant to bring to life one of the most-requested Star Wars toys of all-time: Jabba's Sail Barge (The Khetanna). While I support the idea of this project and the methods behind it, I have questioned whether this particular toy is being produced 30 years too late, as the $500 price tag put it firmly in the collector realm. Additionally, it needs a minimum of 5,000 backers by April 3 to become a reality, and as of this writing they're still 2,000 away from that mark with 13 days to go. I've been saying that this is something special that needs to get in front of a different audience - not necessarily those who collect Star Wars toys regularly, but those who might be looking for one high-end piece to display, possibly for an office or theater room. With a photo debut on EW this morning, that may have finally happened, but my friends at Hasbro just sweetened the deal. They just provided me with a timelapse video showing the prototype being painted, along with a full gallery of photos (see them on The Rock Father™ Facebook page). Check out the video below, and if you want this to become a reality, hit up the HasLab website and #BackTheBarge!

Marvel Studios' Avengers: Infinity War recently got a bump, moving into an April 27 release date for the much-anticipated film... the biggest comic book movie ever. With  that, the toys started hitting retail a little earlier as well, and Hasbro has been leading the charge as the master licensee, bringing forth new ways to play as the Marvel #UniverseUnites. In celebration of the new toy launch, Hasbro sent over a special delivery to Rock Father HQ - a box packed with a sampling of new items from across their product lines - a little of everything that will excite families from kids to collectors. While I'll be sharing formal reviews in the days and weeks ahead, here's a quick edition of UNBOXED in which I crack open the case to find new Titan Hero Power FX figures, Nerf Assembler Gear, Marvel Legends 6' action figures, characters from the basic figure assortment and the new Iron Man Hero Vision - an AR experience that was really being touted at the recent 115th North American International Toy Fair in New York City. Check this out...

It was nearly two years ago that I first mentioned  SUPER MONSTERS here in the virtual pages of The Rock Father™ Magazine, and last Halloween it came roaring onto Netflix, where it became a surprise hit of the spooky season. It's become a common thing that I've heard both here at Rock Father HQ and echoed among other parents when a show becomes a hit seemingly out of nowhere... "are there toys?" With Super Monsters, the answer is now a big YES, and thanks to Hasbro, a new collection of Super Monsters toys will be hitting retail just in-time for Halloween 2018. While these toys are bound to delight preschoolers and small children everywhere, I'm predicting that these will see some big crossover success with certain grownup collectors as well. Fans of the Universal Monsters, classic horror films, Halloween enthusiasts and even those who were big into Monster High are gonna dig these - and I've seen similar enthusiasm around another recent property, Disney Junior's Vampirina. At the 115th North American International Toy Fair in New York City, I got a first-hand look at the prototypes for the new Super Monsters toys, including their School Bus (which was sculpted in clay)!

I'm a bit belated on writing about this one, largely because it's taken me a little while to really distill all of my feelings about it. On February 17, when I was in New York City for the 115th North American Toy Fair, I was an invited guest at Hasbro's "Fan Media" event at the New York Times building. This was a time, when amid all the new toys being unveiled for the year ahead, Hasbro welcomed a group of writers that serve some specific niches of pop culture and fandom. While the showroom was open for viewing of all toys, the big focus was on sites that cater to fans of the big franchises that Hasbro handles - Marvel, My Little Pony, Transformers, Power Rangers, and my personal favorite: Star Wars. As that franchise enters its 41st year, there's a lot going on, but the toy front is an interesting space in which there's a lot of debate about the type of merchandise available, and exactly who it's really for. This is something being discussed constantly within the offices of toymakers and retailers in addition to public forums geared toward passionate collectors. It was on that February afternoon that Hasbro unveiled a bold new initiative called HasLab, but just two weeks later it seems to be stalling. They have an absolutely incredible toy that could become reality, but is it arriving more than three decades too late?

Nickelodeon's new hit preschool series Top Wing is getting a toy line. The product line, which includes figures, vehicles and plush inspired by the show’s four best friend rescue birds, will launch in the U.S. this fall, followed by international markets in Spring 2019. These new toys will arrive courtesy of Hasbro, and will be released under the iconic PLAYSKOOL banner. News arrived today ahead of Toy Fair in New York...

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