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Hasbro is getting into the micro-collectible blind box realm with a new collection called LOST KITTIES. There will be over 100 to collect beginning this June, and each will have their own mischievous interests as part of eight Lost Kitties "squads" including the #Nomz, #Cattitude, #WorkinIt, #ifIfits, #Adorbs, #ScaredyCats, #Cathletic and #NotFelineIt. Ahead of the launch, Hasbro has unleashed the first-ever Lost Kitties music video, called "Who'z Hidin' Inside" - a parody of The Knack's "My Sharona."

Star Wars Day brings forth a ton of surprise announcements, and for 2018 one of those is a new addition to the ever-expanding world of 6' action figures issued by Hasbro as part of The Black Series. My friends at Entertainment Earth (an affiliate) just announced that they'll be stocking a "Fan Channel Exclusive" - the Star Wars The Black Series Admiral Piett 6" Action Figure. Based on Firmus Piett (performed by Kenneth Colley) who appeared in both The Empire Strikes Back (1980) and Return of the Jedi (1983), this new super-articulated action figure features a removable cap and blaster, and will begin shipping this June.

If you haven't seen Marvel Studios' Avengers: Infinity War yet, what I'm about to share with you might be considered SPOILER territory... but it's not actually something that's in the film. In fact, it's something that is 100% not in the film, but based upon the earlier marketing materials (photos, trailers, tv spots) it is something that you might go into the film expecting to see. More below the jump...

Back in February, just ahead of the 115th North American International Toy Fair, Hasbro revealed that they'd become the master licensee for Saban's Power Rangers. Buried in the announcement was something that many missed, but I did not - the potential for Hasbro to acquire the whole franchise. Now that's happened, and today Hasbro and Saban Properties LLC have announced that the companies have signed a definitive agreement for Hasbro to purchase Saban’s Power Rangers and several other entertainment brands, including My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and others, in a combination of cash and stock valued at $522 million.

Avengers: Infinity War is the biggest superhero spectacle of all-time (see my review), and along with the film comes one of the coolest collections of Marvel merch in recent memory. At the recent #InfinityWarEvent in Los Angeles coinciding with the World Premiere of Marvel Studios' 19th film, I had a chance to take a look at the full line inside a private showroom at Disney Consumer Products & Interactive. But what fun is just looking? Thanks to my partners at Disney, Entertainment Earth, Hasbro and others, The Rock Daughters™ and I have amassed quite a collection. After all, even Thanos is a bit of a collector himself, tough he's more into Infinity Stones than I. Here's a look at some of the coolest items out there!

If you don't want to terrify your children, don't mention the prospect of recycling toys. Not long ago, I happened to be watching a video about a company that recycles broken plastic toys into children's furniture. My girls came into the office while I was watching it, and within minutes they'd created an entire story about "the toy stealers who come at night," subsequently starting to hide their own toys for fear of recycling. In reality, it's not a bad idea, and while I don't really know the data on it, I can only imagine the massive amount of toys and games that wind up in landfills each year. Now, ahead of Earth Day, Hasbro announced earlier this week that they're launching a toy and game recycling pilot program with TerraCycle. During the pilot program, consumers can collect and send their well-loved Hasbro toys and games to TerraCycle, who will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches, and other innovative uses. In 2018, Hasbro is piloting the program in the contiguous U.S.

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