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I'm a bit belated on writing about this one, largely because it's taken me a little while to really distill all of my feelings about it. On February 17, when I was in New York City for the 115th North American Toy Fair, I was an invited guest at Hasbro's "Fan Media" event at the New York Times building. This was a time, when amid all the new toys being unveiled for the year ahead, Hasbro welcomed a group of writers that serve some specific niches of pop culture and fandom. While the showroom was open for viewing of all toys, the big focus was on sites that cater to fans of the big franchises that Hasbro handles - Marvel, My Little Pony, Transformers, Power Rangers, and my personal favorite: Star Wars. As that franchise enters its 41st year, there's a lot going on, but the toy front is an interesting space in which there's a lot of debate about the type of merchandise available, and exactly who it's really for. This is something being discussed constantly within the offices of toymakers and retailers in addition to public forums geared toward passionate collectors. It was on that February afternoon that Hasbro unveiled a bold new initiative called HasLab, but just two weeks later it seems to be stalling. They have an absolutely incredible toy that could become reality, but is it arriving more than three decades too late?

Nickelodeon's new hit preschool series Top Wing is getting a toy line. The product line, which includes figures, vehicles and plush inspired by the show’s four best friend rescue birds, will launch in the U.S. this fall, followed by international markets in Spring 2019. These new toys will arrive courtesy of Hasbro, and will be released under the iconic PLAYSKOOL banner. News arrived today ahead of Toy Fair in New York...

The Netflix Original Series SUPER MONSTERS was an immediate hit upon its debut last fall, just in-time for Halloween. One looming question (and several of you have asked) is "will there be any Super Monsters toys?" As of today, I can answer that question with a hearty YES! Ahead of the 115th North American International Toy Fair in New York, Hasbro today announced that it has reached "an agreement in principle" with Netflix to create play experiences for kids under its PLAYSKOOL brand, based on Netflix’s original preschool series, Super Monsters. I don't have pictures just yet (hopefully I'll see some of these toys this weekend), but for now here's the details via the official announcement...

The 2018 edition of the annual North American International Toy Fair is about to get underway in New York, and ahead of that, Hasbro is rolling out some early reveals prior to dropping the curtain at the show. On Saturday, February 17, 2018, I will be in the house for Hasbro's fan media event in NYC, and while we await news from there, here's a look at the first four characters to officially be revealed from Solo: A Star Wars Story as presented as Star Wars: The Black Series super-articulated 6" action figures.

Poop Talk

Comedy Dynamics & Party of 7 Entertinment's new docu-comedy Poop Talk is an open and honest look at a taboo topic in today’s society. It's an inside look at all things poop — from uncensored, embarrassing moments to scientific explanations recounted by 50 experts and comedians including Kumail Nanjiani, Nicole Byer, Adam Carolla, Rob Corddry, Nikki Glaser, Pete Holmes, Eric Stonestreet, Randy and Jason Sklar, Nick Swardson, Dr. Drew Pinsky and many others. To celebrate its release in select theaters, VOD and Digital HD, as the second part of a two-part interview (read part one hereThe Rock Father™ invited The Sklar Brothers (executive producers of the film, in addition to cast and parents) to share some thoughts on some new offerings from one of 2018's hottest trends in play - poop toys. It's a rapid-fire look at some of the crappiest playthings that kids will want this year, and we mean that as a compliment.

With the merger between The Walt Disney Company and 21st Century Fox currently underway, it was only a matter of time before some cross-pollination occurred. While many fans look forward to uniting some missing Marvel characters back with their counterparts in the Marvel Cinematic Universe, today we've got our first look at some other opportunities that might present themselves. In the latest trailer for Fox's DEADPOOL 2, Ryan Reynolds takes it upon himself to make up for some unfinished visual FX by acting out scenes with action figures and Hot Wheels. In fact, it looks VERY much like my office here at Rock Father HQ. At one point, Deadpool pays homage to Tom Hanks' Woody from TOY STORY, donning the famous cowboy outfit and telling Cable (Josh Brolin) to "Reach for the sky!" Check it out...

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