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They say that "friendship is magic," and with that in mind, Hasbro - makers of MY LITTLE PONY - celebrated International Friendship day by unveiling what they're calling their first "brand anthem" for MY LITTLE PONY, titled ‘Through the Eyes of a Friend.’ It's social experiment that invited parents to hear how their child was doing in school; and surprised them with a report card from their child’s best friend. Check out that video below, but keep scrolling as there's much more...

It was about a year and a half ago when Hasbro laid out their public plans to build a "cross-property interconnected onscreen universe featuring the brands G.I. JoeMicronautsVisionariesM.A.S.K. (Mobile Armored Strike Kommand) and ROM." In the comic world, IDW has already brought this to life with REVOLUTION, a crossover comic that also throws TRANSFORMERS into the mix, and at this year's San Diego Comic-Con, fans will be able to purchase the first toys based on the series in a massive "Mega-Set." This is right up my alley...

2017 marks the debut of HASCON - Hasbro’s first-ever family convention that’s taking place on September 8-10 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, RI. With the toymaker highlighting their own brands for the very first time in a convention atmosphere, many have been wondering what that will entail, in addition to how some of their licensed properties (Star Wars/Marvel) would be represented. In short, this event is looking to be massive. Heading into the weekend, Hasbro sent over the full details on their brand experience activities for Transformers, My Little Pony, Nerf, Magic: The Gathering, Dungeons & Dragons, G.I. Joe, Star Wars, Marvel and Play-Doh. Check them out below!

The much-anticipated Star Wars Forces of Destiny made its debut today, with "Sands of Jakku" - its first first short-form episode, available for viewing below. Star Wars Forces of Destiny is an original series of animated shorts which explore the untold stories that helped shape the destinies of Rey, Jyn Erso, Princess Leia, Sabine Wren, Padmè Amidala, Ahsoka Tano and others.  Check out what Rey and BB-8 are up to below!

In Short: After five films, TRANSFORMERS: THE LAST KNIGHT closes the book on a decade on cinematic adventures from Michael Bay and Co., but blasts a door wide open for more Autobots & Decepticons yet to come...

It's been ten years since Michael Bay launched TRANSFORMERS into the live-action realm, his Steven Spielberg-produced 2007 epic arriving in theaters more than two decades after the animated classic, TRANSFORMERS: THE MOVIE hit theater screens back in 1986. As a kid who grew up on the original series and Hasbro toys that started with 1984's "Generation One," my excitement for Bay's film series was a given - and for the past decade I've been there, capping it off by attending the U.S. premiere of TRANSFORMERS: THE LAST KNIGHT, the fifth film in the series, and what's being touted as "The Final Chapter" for Bay's run on the franchise.

Published in Movies, TV and More

When I think of the toys of my childhood, there's a few that have pretty legendary status. There was a time when some of the best playsets were made of little more than cardboard, and because of that, not many of them survived. One such playset was one of my favorites - the G.I. Joe Cobra Missle Command Headquarters. Originally offered as a Sears exclusive back in 1982, this was one of the first G.I. Joe playsets that I had, and I played with it until it fell apart. While I still have the figures that came with it, the set is a memory (I might have some Super 8mm film of it), but now it's all coming back. Next month, Hasbro will issue a reproduction of that playset as an SDCC exclusive, complete with modern figures. Check this out...

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