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While it hasn't "officially" been deemed a "reboot," the new trailer for Paramount Pictures' Bumblebee certainly looks to be a fresh start for the cinematic Transformers franchise. If it's not a reboot, it adds to a multitude of continuity errors and conflicting mythology that spawned from the five films under Michael Bay's direction... but if it is a reboot, it's got a solid chance to set up a new franchise that connects generations of fans by finally giving them what they've been asking for: G1 (Generation One) Transformers that actually look like the Hasbro toys and cartoons that audiences first fell in love with nearly 35 years ago. From director Travis Knight (Kubo and the Two Strings), check out the new trailer for Bumblebee below!

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It's actually been a little while since I've seen a Hasbro Star Wars collection commercial on television, but earlier today a new spot surfaced on YouTube in promotion of the Star Wars Bladebuilders Role Play Gear. Classic dress-up and old-school imaginative play continues to be big for Hasbro, and one of the latest offerings of note is The Empire Strikes Back Electronic Yoda Mask. Think along the lines of The Force Awakens Electronic Chewbacca Mask but avoiding when "Chewbacca Mom" swooped-in and made it creepy. 

What Hasbro says about their new Yoda mask:

Imagine training the Jedi like the legendary Jedi master Yoda with this Yoda Electronic Mask, with chin-activated sound effects and phrases, so when kids open their mouths while wearing the mask, they can imagine teaching the next generation of Jedi how to use the Force! Move mouth to activate effects and to wiggle the Yoda mask’s ears! Inspired by Star Wars: The Empire Strikes Back, this authentically detailed mask fits most head sizes. You can get it now at HasbroToyShop.com (affiliate), Amazon and more.

A whole bunch of new toys from Hasbro's Transformers: Bumblebee were revealed today, and many went up for pre-order via my friends at Entertainment Earth. One of the hottest items in the bunch is Transformers Studio Series Deluxe Bumblebee and Charlie which was originally intended to be a Toys "R" Us Exclusive, prior to the retailer's sudden collapse. This new figure set is available for pre-order right now, but if you're at all wary of potential "spoilers," beware that the product description and photos might reveal a few surprises when it comes to 'Bee's alt modes...

It's a big day for Transformers as new toys from Paramount Pictures' Bumblebee Movie just hit pre-order (see them all here) and a whole bunch of new items from Cartoon Network's Transformers: Cyberverse just hit the streets. But that's not all - as some other items got into the mix including new plush keychains and an anticipated addition to the preschool-geared Rescue Bots line. My friends at Entertainment Earth just put them up for pre-order, so lets take a look...

We're just a few months out from the Christmas release of Paramount Pictures' new Bumbleebee film, and now Hasbro is gearing up to start rolling out the companion toys. A sizable assortment of Transformers just went up for pre-order via my friends at Entertainment Earth and among the new items are the following from the new Bumblebee line.  While the traditional transforming action figures are the core of the collection, Hasbro continues to emphasize role play, large-scale feature figures and their Vision AR line that first surfaced as an Iron Man helmet during the product launch for Avengers: Infinity War. Check out the new toys below, and note the character names alongside their pre-production code names (used to prevent potential spoilers during the pre-announcement stages). See a full gallery of photos on The Rock Father™ Facebook Page, and get all of the details below...

The "action dolls" category just got a surprise addition - MARVEL RISING. Hasbro announced a new collaboration with Disney and Marvel for a nationwide rollout at Target stores for the new collection of 11" dolls and companion role play items. The animated Marvel Rising: Initiation shorts are currently available on Disney XD and Marvel HQ on Youtube, and the feature-length film Marvel Rising: Secret Warriors will premiere on Disney Channel and Disney XD on September 30th (see the new trailer here). The new toys feature Marvel’s next generation of Super Heroes including Ms. Marvel, Squirrel Girl, Quake, Patriot, American Chavez, Ghost-Spider, and more. These look great, and if you've seen Hasbro's recent line of Descendants dolls, these look very much in line with that... and there's also some fantastic apparel, Halloween costumes and walkie talkies in the mix. Check 'em out...

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