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THE ROCK FATHER writes about Star Wars a lot. He also loves Mac & Cheese, so he would’ve written about KRAFT Mac & Cheese Star Wars Boxed Shapes dinner even if it wasn’t a sponsored post for Socialstars #Youknowyouloveit

The Force is strong in this household, but if you’re reading this, then you already know that. Growing up as a child of the 1980s, Star Wars was everywhere, and it’s interesting to see how in 2015 it’s everywhere once more. In fact, we might be living in the best time ever to be a Star Wars fan, and as we’re raising a new generation right now, it’s cool to see that goodness from a galaxy far, far away making it’s way into other aspects of our daily lives… like the dinner table. Like Star Wars, KRAFT Mac & Cheese Dinner has been a regular part of my existence for as long as I can remember… and I imagine that our girls will one day hold it in the same regard.

Published in Food and Drink

Dairy Queen - #GetUpsideDownTHE ROCK FATHER is participating in an Influencer Activation on behalf of Influence Central for Dairy Queen. He has been compensated for his participation.

I remember when Dairy Queen first introduced the Blizzard back in 1985. Yes, it was the year of BACK TO THE FUTURE and THE BREAKFAST CLUB, G.I. JOE: A REAL AMERICAN HERO finally became a regular series, and on a more "rock" note, it was the year that the infamous Senate hearing from the PMRC brought Twisted Sister frontman Dee Snider to testify alongside John Denver and Frank Zappa. In the three decades since, much has changed, but the DQ Blizzard prevails and has become a family tradition here at Rock Father HQ, enjoyed with our daughters just as my wife and I enjoyed them with our parents as children. Now, to celebrate 30 years of tasty Blizzard greatness and the 75th "Fanniversary" of DQ as a whole, Dairy Queen is inviting everyone to #GetUpsideDown this month for an Oreo Blizzard, which will be served upside down or your next one is free (at participating locations).

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THE ROCK FATHER has partnered with Life of Dad and Applebee's for the #BurgerSelfie promotion.

I am an unapologetic burger aficionado. Yes, I will eat a turkey burger, but what I really need is beef - a real burger, cooked properly with a little pink in the middle. You could say that when I approach a good burger that I'm "all-in" (just like how I raise the girls) and that's exactly what my friends at Applebee's have tapped into with their new collection of All-In Burgers - four varieties of proper burgers with flavors hand-smashed and seared-in, much like you'd do at home. They're hand-made with fresh ground beef - none of that pre-packed, frozen nonsense. The other night, I took the family out for dinner and dug into the Triple Bacon All-In Burger, served-up with some BBQ-spiced fries and a Diet Pepsi. Wanna see my #BurgerSelfie? How would you like to talk burgers for a chance at prizes and glory?

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Since at least 2008, I've been writing about the General Mills Monster Cereals every Fall, and since 2011 or so, I've done so right here on THE ROCK FATHER. Last year, General Mills finally caved in and took my advice, not only issuing COUNT CHOCULA, FRANKEN BERRY and BOO BERRY in Retro boxes exclusive to TARGET stores (I have a set of empty boxes here in my office), but they also brought FRUTE BRUTE and YUMMY MUMMY back from the dead. For 2014, the news comes a bit earlier than usual (this post's been on my "to-do list" since last week), but the General Mills Monsters are back - bringing back the core trio, but sadly the Mummy and the Brute are staying in the Crypt again this year. This year's exciting news is that General Mills has finally dumped the embarrassing CGI depictions of the characters that have been featured on the mass-market boxes for a few years, instead bringing forth new versions crafted by the skilled team at DC Comics. Let's take a look...

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G.J JOE or COBRA? Autobots or Decepticons? Coke or Pepsi? Angels or Demons? Empire or Rebellion? Throughout the course of time and mankind, there have many been epic battles that have raged on and become the subject of infinite debate. Is there a "right" or "wrong" answer? Probably not, but whichever you prefer will ultimately become your "right," and besides - everyone knows that COBRA rules. Last week, however, I dropped myself smack-dab in the middle of two longtime rivals, PAT'S KING OF STEAKS and GENO'S STEAKS - both located directly across from one another in South Philadelphia. You see, I dig a good "Philly Cheesesteak" - but I'm from Chicago, and up until now, I'd never had the chance to take the cheesesteak challenge for a legit Philly Cheesesteak. While this doesn't really fall inline with my fitness challenge, I made an exception (and hit the hotel gym later) to choose my side.

Published in Food and Drink

Last Fall, I had the opportunity to visit one of my favorite companies, when I took a trip to Orrville, Ohio and spent a few days at Smucker's HQ. The folks at The J.M. Smucker Company have been producing some great things over the years, and for me, the down-home goodness just rings pure Americana when I think of it. Last week, Smucker's unveiled their new Smucker's Fruit-Fulls by turning the Flatiron District of New York City into a full-blown apple orchard, and to kick things off in-style, they brought along a familiar face when it comes to their brand - Willard Scott, the iconic weatherman and birthday well-wisher from NBC's TODAY Show. Did you know that Willard is down with THE ROCK FATHER? Take a peek at the Instagram video below...

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