Originally written by James Zahn (The Rock Father) as a Guest Post at TTPM
Around the Blogosphere, there has been a lot of discussion regarding “gender-neutral” toys in recent months. There’s been a lot of finger-pointing at toymakers and retailers for allegedly embracing stereotypes, though more often then not, I tend to see parents making an attempt to guide their children toward or away from certain playthings – not some faceless, corporate overlords. I say, “let the kids play with what they’d like.”
I've been trying to post about this all day, but with one munchkin running around and another requiring a bottle regularly, sometimes hitting the updates in a timely fashion isn't exactly up to me. That said, some cool news came out of SEGA today about a partnership with Mattel, specifically the Hot Wheels Brand. When SONIC & ALL-STARS RACING TRANSFORMED hits the streets later this Fall, those who choose to race as Danica Patrick will do so in a special "transforming" Hot Wheels car that will take to land, sea, and air with ease. But that's not all - the "Danicar" is being produced as a genuine Hot Wheel as well.
Earlier this year, I highlighted The Mattel Toy Store of Wilmot, Wisconsin in a "Rock Father Adventure" blog here on the site. It's been a few months since we've made the trip, but on Friday we went back - lured in by a phone call received here at HQ about a shipment of KNIGHT RIDER Hot Wheels they'd received. While I'm still on the hunt for their basic $1 Knight Industries 2000, what the folks at The Mattel Toy Store received was something a little more special: The Special Edition K.I.T.T. that was previously offered as a San Diego Comic-Con Exclusive this past July.
We love HOT WHEELS here at Rock Father HQ. No, they're not just for boys, as my first daughter thinks that those little cars and their Matchbox counterparts are just about the best thing ever. We'll delve into that in a future blog here on The Rock Father, but for now I have a video to show you courtesy of TEAM HOT WHEELS. It's their Guinness World Record-making run at a real-life Double Loop Dare. Yes, it's HOT WHEELS in real-life, and it's fantastic. The jump took place at the 2012 X Games Los Angeles with Greg Tracy and Tanner Foust at the wheels.
This past Friday, the little one and I took a little road trip to Wilmot, Wisconsin. About 30 minutes from Rock Father HQ in Illinois, Wilmot is home to more than a 'Mountain,' but also a warehouse for AMERICAN GIRL, and THE MATTEL TOY STORE. I'd found the latter by accident last year while heading up to Twin Lakes for a rock show. After coming back home, I hit Google to find out just what exactly I'd seen out there on that dark, Fall night. While turning a corner, I spotted a plain white sign that read 'The Mattel Toy Store.' Sure enough, the toy maker operates their own chain of stand-alone stores in special locations around the country. A few months ago, we made the trip for the first time. On Friday, we went back.
The folks at Mattel Shop, the official online destination for purchasing Mattel Toys direct from the source, just send The Rock Father™ details on a special sale that is taking place right now. Hit this link to visit Mattel Shop, then enter code SURPRISE at check-out. You'll save 20% Off EVERYTHING, including Barbie, Hot Wheels, DC Universe, Matchbox, Disney Princesses... you name it. But, you have to act fast - this Shopping Deal for Parents runs through the end of 4/27 and then it's done.