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The Toy Book — The Leading Toy Industry Magazine

  • First-Look: Super Impulse Previews World’s Smallest Transformers, G.I. Joe, Power Rangers, and More

    Jun 14, 2019

    First-Look: Super Impulse Previews World’s Smallest Transformers, G.I. Joe, Power Rangers, and More At the recent American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy in Pittsburgh, Super Impulse showed off some upcoming offerings from its popular lines of World’s Smallest and World’s Coolest collectible toys. Prototype samples of new, micro-sized action figures from several classic Hasbro lines were present, including Power Rangers, Transformers, and G.I. Joe. First previewed on the […]

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  • IMC Toys Opens Los Angeles Office, Staffs Up for Growth

    Jun 14, 2019

    IMC Toys Opens Los Angeles Office, Staffs Up for Growth Thanks to rapid growth, IMC Toys is opening a new Los Angeles office as the company gears up for new brand and product launches in the months ahead. Following the successful launch of the international hit Cry Babies in the U.S., the stateside team grows with the appointment of Crystal Ganir (pictured top left) as director of marketing […]

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  • Funko Sponsors USO Northwest Seats of Honor Program

    Jun 14, 2019

    Funko Sponsors USO Northwest Seats of Honor Program Funko Inc. celebrates Flag Day with the launch of its Seats of Honor sponsorship. The monthly program, in partnership with USO Northwest and The Historic Everett Theatre, will recognize and honor members of the military with a show and exclusive experience. “It’s an absolute honor to be able to provide active military members of our community with […]

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  • Hot Wheels id Lets Kids Collect, Play, and Race in the Physical and Digital Worlds

    Jun 14, 2019

    Hot Wheels id Lets Kids Collect, Play, and Race in the Physical and Digital Worlds Mattel Inc. launched Hot Wheels id — an evolution to the iconic Hot Wheels brand that’s been a staple in toy collections since 1968. Hot Wheels id bridges the gap between physical and digital for a mixed play experience with unique vehicles, a smart Race Portal, Smart Track, and digital hub, so kids can build a personalized fleet, […]

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  • Toymakers Join More than 600 American Companies in Signing Letter to the White House Over China Tariffs

    Jun 14, 2019

    Toymakers Join More than 600 American Companies in Signing Letter to the White House Over China Tariffs More than 600 American companies and trade associations, including Adventure Media and Events — parent company of the Toy Book — signed a letter delivered to the White House in hopes of sending a message to President Donald Trump: Tariffs hurt the heartland. The letter comes as the Office of the United States Trade Representative readies […]

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Music, Lifestyle & More

  • Men Are Now Using Hair Loss Medicine to Help Them Unlock the Ultimate Beard

    Men Are Now Using Hair Loss Medicine to Help Them Unlock the Ultimate Beard

    Facial hair has been "in" for the last few years, with both men and women favoring the distinguished-yet-slightly-unkempt hipster vibe. But some people have been totally left out of the trend due to their inability to grow luscious locks on their chinny-chin-chins. That is, until now. According to reports, thousands of British men are finally able to achieve the beastly beards of their dreams after using a popular balding medicine on their faces, rather than on the tops of their Read More
  • What You Need To Know Before Starting Your Renovations

    What You Need To Know Before Starting Your Renovations

    Many people have a long list of projects in mind when they first buy their home, but these can get put off sometimes for a longer time than they originally plan. When you start looking at that long to-do list of home projects you've been waiting on, you might not necessarily know where to start. Larger renovations can take time, money, and a lot of serious effort, but before you get started, there are a few things you should know Read More
  • Clutch Launch Weathermaker Vault Series with

    Clutch Launch Weathermaker Vault Series with "Evil" New Single

    Clutch covered Howlin' Wolf's "Evil" as the first single in a series of new studio recordings that will comprise the newly launched Weathermaker Vault Series. The new series marks the first new music from the band since the release of the recent Book Of Bad Decisions. “Evil” was mixed by 6X Grammy Award winner and Clutch collaborator, Vance Powell (Wolfmother, The Raconteurs, Arctic Monkeys).   "We’ve had a good amount of downtime since our last tour.  And since the devil finds work for idle hands, we kept Read More
  • 5 Cool Tips To Stay Comfy This Summer

    5 Cool Tips To Stay Comfy This Summer

    Summer is finally here, and with the change of seasons comes changing temperatures. Depending on where you live, summer can get incredibly uncomfortable and hot, especially during the night when you're trying to sleep. Instead of sweating through the season, use these tips to stay cool in your home all summer long. Invest In Insulation Insulation isn't just useful during the winter to keep you warm. Having insulation with a higher R-value can help you stay cooler in the summer Read More
  • The Raconteurs Unleash New Single, “Bored and Razed,”

    The Raconteurs Unleash New Single, “Bored and Razed,”

    The Raconteurs — Jack White, Brendan Benson, Jack Lawrence, and Patrick Keeler — have unveiled “Bored and Razed,” the latest track from their long-awaited new album, HELP US STRANGER (Third Man Records). See the official lyric video for the track below... The GRAMMY Award-winning rock band’s third studio LP and first new album in more than a decade, HELP US STRANGER arrives everywhere on Friday, June 21. All digital album pre-orders will be joined by instant downloads of the previously released tracks “Sunday Driver,” “Now That You’re Gone,” Read More
  • Square Enix Gets Into Motorsports with

    Square Enix Gets Into Motorsports with "Circuit Superstars"

    Square Enix Collective will bring Circuit Superstars, to Xbox One, PlayStation 4, Nintendo Switch, and PC in 2020. Circuit Superstars combines arcade-style racing with a more realistic driving model that enables new players to jump in and race, but sets a high skill ceiling for serious players looking to set the fastest laps possible. It will feature a range of on- and off-road racing categories – from rally, GT, classic cars and even trucks – all in a unique and gorgeous visual style. Original Read More
  • 4 Hobbies To Beat Summer Boredom

    4 Hobbies To Beat Summer Boredom

    Summer is finally here, with weather perfect for getting outside and trying something new. If you've been itching for a new project or hobby to fill your time with, now is the best time of year to get started. You'll be able to explore outdoor hobbies that require warmer weather, as well as learn about options that you can entertain yourself with year round. Here are a few awesome new hobbies for you to check out this summer while the Read More
  • So You Bought Your First Car: Important Maintenance Tips for Beginners

    So You Bought Your First Car: Important Maintenance Tips for Beginners

    When it comes to vehicle maintenance and repairs, even the smallest task can seem daunting if you don't know what you're doing. Auto maintenance and repairs take practice, knowledge, and experience -- so it's okay if you don't know what to do right away. But if you're looking to become handier and tackle some basic repair tasks on your own, take a look at these few tips to help you get started. Inspect Your Vehicle Regularly One of the most important Read More
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