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The Toy Book — The Leading Toy Industry Magazine

  • ZURU X-SHOT Fast-Fill Blasters Hit Retail

    May 22, 2019

    ZURU X-SHOT Fast-Fill Blasters Hit Retail ZURU is looking to speed up the fun this summer with X-SHOT Fast-Fill, the “fastest-filling blaster ever created.” The new water blaster allows kids to fill it in just one second. Rapid-Seal Technology closes the blaster’s water tank instantly, allowing the water war to continue with little delay. Aimed at kids ages 5 and up, […]

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  • Little Tikes and Sun-Maid Forge Promotional Partnership

    May 22, 2019

    Little Tikes and Sun-Maid Forge Promotional Partnership Following the “World’s Biggest Play Date,” Little Tikes and Sun-Maid Growers of California are teaming-up for a “Play-Stakes.” The companies are offering families a chance to win a multitude of prizes this summer, all in honor of Little Tikes‘ 50th anniversary. The limited time promotion will feature Little Tikes branding on select packages of Sun-Maid […]

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  • YouTuber ‘La Bala’ Inks a Deal with Nickelodeon Latin America

    May 22, 2019

    YouTuber ‘La Bala’ Inks a Deal with Nickelodeon Latin America Introducing the new ambassador for Nickelodeon Latin America...

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  • ZURU Hops Into the Bath with Pinkfong Baby Shark

    May 22, 2019

    ZURU Hops Into the Bath with Pinkfong Baby Shark ZURU partnered with Pinkfong for a new range of Baby Shark bath toys. The success of the viral hit continues to grow — racking up more than 2.6 billion plays on YouTube — with new consumer products offerings rolling out on a monthly basis. “Baby Shark” is holding strong on the Billboard Hot 100 chart, […]

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  • YouTube Star Blippi Inks Master Toy Deal with Jazwares

    May 22, 2019

    YouTube Star Blippi Inks Master Toy Deal with Jazwares Kids YouTube star Blippi named Jazwares as master toy partner and Printers Row Publishing Group (PRPG) as publishing partner, under the Studio Fun imprint. PRPG is a division of ReaderLink Distribution Services LLC. Jazwares will debut a full Blippi toy line at retail next spring. The range will feature toys inspired by Blippi’s most watched […]

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Music, Lifestyle & More

  • So You Bought Your First Car: Important Maintenance Tips for Beginners

    So You Bought Your First Car: Important Maintenance Tips for Beginners

    When it comes to vehicle maintenance and repairs, even the smallest task can seem daunting if you don't know what you're doing. Auto maintenance and repairs take practice, knowledge, and experience -- so it's okay if you don't know what to do right away. But if you're looking to become handier and tackle some basic repair tasks on your own, take a look at these few tips to help you get started. Inspect Your Vehicle Regularly One of the most important Read More
  • GM Introduces New Carbon Fiber Truck Bed

    GM Introduces New Carbon Fiber Truck Bed

    General Motors has announced they will be beginning regular production of a carbon-fiber cargo bed in the 2019 GMC Sierra Denali and Sierra AT4. This material has not been regularly used in automotive production before and GM hopes to apply it to other vehicle models in the future. While vehicles rely on a lot of materials and substances to be manufactured and run properly, like steel, aluminum, and oil, which is produced in more than four billion metric tons around Read More
  • Project LightSpeed: Facebook Announces New Features For Messenger

    Project LightSpeed: Facebook Announces New Features For Messenger

    Facebook has become one of the most influential organizations in the entire world. Founded in 2004 in Cambridge, Massachusetts, the website grew from a college social networking service to a global leader in advertising, media, and so much more. Though Facebook has certainly come under scrutiny for account privacy, "fake news," and company governance, they still have upwards of 2.3 billion monthly active users. Facebook isn't going anywhere. According to Venture Beat, Facebook has announced numerous new updates that will Read More
  • Bosch And Powercell Will Tackle Fuel Cell Technology To Power Electric Cars

    Bosch And Powercell Will Tackle Fuel Cell Technology To Power Electric Cars

    The world's largest supplier of auto-parts is teaming up with a leading fuel-cell stack maker to create the technology that will be key to the automotive industry's greener future. Last month, German supplier Bosch announced that it will co-develop polymer-electrolyte membrane fuel cells with Swedish manufacturer Powercell. Once the two companies create this sustainable technology, Bosch will manufacture the fuel cells under a global license. According to a statement emailed to Bloomberg, the stack will become a part of Bosch's Read More
  • When Do I Need To Replace My [Expensive Household Appliance]?

    When Do I Need To Replace My [Expensive Household Appliance]?

    Not every part of your home was designed to last forever. In fact, if it's been a while since your last major home repairs, it's likely that there's something in your home that needs to be repaired or replaced. Larger home maintenance and repair tasks can seem a bit daunting, especially if you don't know when major appliances and items throughout your home need to be swapped out. Here's a simple guide to what might need to be replaced in Read More
  • Jasmine Cain Talks New Album, SEVEN, Plots Star Wars Day Pre-Release Event in Nashville

    Jasmine Cain Talks New Album, SEVEN, Plots Star Wars Day Pre-Release Event in Nashville

    On May 10, Jasmine Cain will drop her long-awaited new record, SEVEN — her first album in four years, and seventh overall. This Saturday, May the 4th, Cain and her band will celebrate the album with an out-of-this-world Cantina-themed Nashville throwdown that happens to fall on the globally-celebrated Star Wars Day. Ahead of the festivities, The Rock Father™ Magazine caught up with Cain to get the full details on the new record, and the southern-flavored space shindig that's about to go Read More
  • Made in USA: Tub O' Towels Brings Stainless Steel, Granite & Marble Wipes to Target

    Made in USA: Tub O' Towels Brings Stainless Steel, Granite & Marble Wipes to Target

    This Tub O' Towels special feature is presented in collaboration with Federal Process Corporation... One of my favorite household products is expanding. Tub O' Towels — the fantastic wipes which I've been using around the house and garage to help with a wide range of messes from slime in the carpet to grime on the engine, has new specialty wipes for specific surfaces. Now available at Target stores across the U.S. — and online at Target.com — Tub O' Towels Granite & Marble Wipes and Read More
  • The Most Dangerous Game: Millionaire Wants To Build Hunger Games-esque Battle Royale

    The Most Dangerous Game: Millionaire Wants To Build Hunger Games-esque Battle Royale

    Eccentric millionaire wants to plan a 100-person battle royale on a remote island. Unlike the Hunger Games, no one has to die (or fall in love with Josh Hutcherson). Admit it, you've probably spent more than a few occasions day-dreaming about some of the fantastical things you'd do if you had millions of dollars at your disposal. It's natural, and sometimes it can be a decent little escape to a different world. For some of the wealthier people in the Read More
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