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  • Diamond Select Toys Introduces Star Wars Select Action Figure Range

    Oct 24, 2020

    Diamond Select Toys Introduces Star Wars Select Action Figure Range Following a few weeks of leaks on social media, a new line of Star Wars action figures has been officially revealed. Diamond Select Toys launched its Star Wars Select series of 7-inch scale action figures exclusively at shopDisney, Disney Store, and Disney Parks locations. The new range features premium deco and 16 points of articulation. […]

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  • Sam’s Club Debuts Shoppable Virtual Experience Based on ‘National Lampoon’s Christmas Vacation’

    Oct 23, 2020

    Sam’s Club Debuts Shoppable Virtual Experience Based on ‘National Lampoon’s Christmas Vacation’ It was 1989 when Clark W. Griswold (Chevy Chase) famously took a ride on high-speed sled that ended in a Walmart parking lot in National Lampoon’s Christmas Vacation. Later, Clark and Cousin Eddie (Randy Quaid) would shop the store, complete with a purchase of Sam Walton’s Ol’ Roy dog food. Now, 31 years later, Sam’s […]

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  • Walmart 2020 Top-Rated by Kids Toy Awards Come to FOX

    Oct 23, 2020

    Walmart 2020 Top-Rated by Kids Toy Awards Come to FOX This Sunday, Walmart’s first-ever nationally broadcast toy award show is hitting screens across the country. DJ Khaled and Meghan Trainor are hosting the retailer’s 2020 Top Rated by Kids Toy Awards Show, airing Sunday, Oct. 25 on FOX immediately following the NFL (estimated to be around 4:30 p.m. ET). Additionally, the show will be streamed live […]

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  • Shaq Plugs Classic Play in a New Tonka Truck Commercial

    Oct 23, 2020

    Shaq Plugs Classic Play in a New Tonka Truck Commercial Shaq gets "Tonka tough" and supports classic play.

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  • Mattel Crushes Estimates for Pandemic-Fueled Q3 Earnings Boom

    Oct 23, 2020

    Mattel Crushes Estimates for Pandemic-Fueled Q3 Earnings Boom Mattel Inc. had a surprisingly good third quarter, rebounding from a rocky first half of the year and crushing analysts’ estimates. The El Segundo-based toymaker reported a sales increase of 13% in North America paired with an 8% increase in international markets. Overall, sales for the quarter rose 10%. Year-to-date sales — which were down […]

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  • Adapting Your Brand to Fit Kids’ New Routines

    Oct 22, 2020

    Adapting Your Brand to Fit Kids’ New Routines by Tiffany Tasker, director of business development for North America, SuperAwesome COVID-19 has reshaped all of our lives, and kids are among the most affected. Since school closures began in March, every aspect of a kid’s day has changed: education, socializing, play, exercise, eating, and even the physical spaces kids occupy. As kids are adapting […]

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  • From Sales Pitch to Shelf: Tips to Get Retailers to Buy More of Your Products

    Oct 22, 2020

    From Sales Pitch to Shelf: Tips to Get Retailers to Buy More of Your Products by Gwen Ottenberg, owner, Imagine That Toys I tell my customers that it is my job to make them look good — “go ahead, take credit for the gift wrap.” (And, of course, the wrapping has my store’s name on it.) We are the experts. That is why customers choose to visit a brick-and-mortar store. […]

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  • Imagine STEM without the “T”

    Oct 22, 2020

    Imagine STEM without the “T” by Wendy Smolen, founder, wendysmolen.com This may sound counterintuitive, but an effective STEAM toy doesn’t have to include technology. Probably more than the science, engineering, art, and math skills of STEAM, it’s the technological “T” that will revolutionize the future. But technology is already integrated into nearly every aspect of every kid’s life, from infants’ […]

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  • TOMY, Electronic Arts Partner for Plants Vs. Zombies Club Mocchi Mocchi Plush

    Oct 22, 2020

    TOMY, Electronic Arts Partner for Plants Vs. Zombies Club Mocchi Mocchi Plush The art of garden warfare is coming home in a soft new form. Retail Monster brokered a new deal between TOMY International and Electronic Arts (EA) for a new line of plush inspired by characters from the video game, Plants vs. Zombies. The new collection of super-soft, squeezable, huggable plush is being developed under TOMY’s […]

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  • Raising the Bar: Can Toys — and Intellectual Property — Die?

    Oct 21, 2020

    Raising the Bar: Can Toys — and Intellectual Property — Die? by Howard N. Aronson, managing partner, Lackenbach Siegel LLP As with most philosophical and theological questions, what Saint Thomas Aquinas could have answered in a few sentences, 21st-century humanity ponders endlessly. It’s lucky that, as reported in the New York Post, Toy Story director Lee Unkrich recently ended the debate about the survival of toys […]

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  • How to Prepare Your Home for Cozy Fall Weather

    How to Prepare Your Home for Cozy Fall Weather

    The leaves on the trees are finally changing and that means one thing: fall is here. Grab yourself a pumpkin spice latte and say hello to all things sugar, spice, and of course, everything nice.

    With an autumn scented candle wafting through your home, you can tackle anything, including preparing your home for the fall season. Here are some tips to create the coziest atmosphere for your home this fall.

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  • 3 Ways Working Dads can Spend More Time with Their Kids

    3 Ways Working Dads can Spend More Time with Their Kids

    Being a dad is one of the greatest jobs in the world. Unfortunately, being a dad doesn't pay the bills. If you're a busy working dad and you want to spend more time with your kids, you're not alone! Here are a few great activities you can do with your kids, even as a busy working dad.

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  • Dad 101: Important Considerations to Make When Buying a Family Car

    Dad 101: Important Considerations to Make When Buying a Family Car

    Buying a car can be a very exciting time for you, especially when you're starting a new family. Even though the thought of a new car is exciting, there are still things you want to consider when making such an investment. If you've never bought a car before or just want to make sure you make the right choice for your new family, consider these simple but helpful tips.

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  • Building an In-Law Suite: What to Keep in Mind When Adding a Space For Mom and Dad

    Building an In-Law Suite: What to Keep in Mind When Adding a Space For Mom and Dad

    Last year, we took a look at a booming trend in multigenerational living: the in-law suite. Now, with more families staying home than ever and many sharing concerns about the health of older Americans, it's no wonder that families are getting creative when it comes to expanding the possibilities for the extended family. Hence, we're serving up some thoughts on building an in-law suite, 2020 style!

    Although 90% of seniors say they'd want to remain in their own homes as

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  • COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    In our digitally-driven world, we rely on the internet for just about everything. But while technology provides us with a lot of conveniences, it also makes it easier for our personal information to fall into the wrong hands. And during a pandemic, those events can become even more damaging—and are also proving to be even more commonplace.

    Whether you're continuing to work from home for the foreseeable future or you want to bolster protection for your small business, cybersecurity is

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  • How to Choose the Right Vehicle For Your Road Trip

    How to Choose the Right Vehicle For Your Road Trip

    As the summertime looms, the urge to get out and explore the world is growing. Many of us abhor staying in one place; we'd rather look toward the next great adventure away from our houses. When going on vacation, there are several different modes of transportation to consider. Flying on a plane still remains the most popular but many enjoy going by boat or even train.

    However, many travelers enjoy loading up their vehicles and heading out on the open

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  • 3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    Hopefully, life returns to normal soon, but no one really knows when that will be. It could be a few weeks, it could be a few months, and it could be much, much longer. It's important to focus on your health and your family's health throughout these wild times -- and technology is playing a major part.

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  • Static-X, Dope Gear Stolen from L.A. Warehouse

    Static-X, Dope Gear Stolen from L.A. Warehouse

    Nearly $200,000 worth of musical gear and touring equipment has been stolen from a warehouse space shared by STATIC-X and DOPE.

    The bands, which are currently on touring hiatus due to the spread of coronavirus and the COVID-19 pandemic, filed a report with the Los Angeles Police Department, which advised the bands to take the story public in hopes of raising awareness and potentially gaining leads on the whereabouts of the stolen gear.

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