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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine

  • Hasbro, Universal Reveal Transformers x Back to the Future Collaboration

    Jul 2, 2020

    Hasbro, Universal Reveal Transformers x Back to the Future Collaboration Great Scott! The Back to the Future 35th Anniversary celebration continues with the first-ever Transformers x Back to the Future (BTTF) collaboration. Hasbro, Universal Brand Development, and Amblin Entertainment introduced a time-traveling Transformers Autobot character named Gigawatt. The 5.5-inch “robot in disguise” transforms into the iconic DeLorean Time Machine in 17 steps. The toy includes […]

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  • Heather Oster Joins Spin Master as VP, Global Franchise Development

    Jul 2, 2020

    Heather Oster Joins Spin Master as VP, Global Franchise Development Toronto-based Spin Master Corp. is expanding its Hollywood ambitions. The company hired Heather Oster to serve as its vice president, global franchise development. Oster, who will be based in Spin Master’s Los Angeles office, will report to Spin Master Entertainment’s executive vice president Jennifer Dodge. Oster previously led consumer products and franchise management programs for both […]

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  • Just Play Acquires Slinky and Shrinky Dinks Brands

    Jul 2, 2020

    Just Play Acquires Slinky and Shrinky Dinks Brands A pair of iconic toy brands have a new home. Following the sudden disappearance of Alex Brands and the auction of its assets this spring, Just Play has acquired Slinky and Shrinky Dinks. New products from both brands will arrive at retail this fall, just in time for the holiday season. “For 75 years, Slinky […]

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  • Jazwares Unveils Premium UFC Collectibles

    Jul 1, 2020

    Jazwares Unveils Premium UFC Collectibles The figures are incredibly realistic representations of MMA fighters.

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  • Hot Wheels Legends Tour Goes Virtual for the Remainder of 2020

    Jul 1, 2020

    Hot Wheels Legends Tour Goes Virtual for the Remainder of 2020 The spread of the COVID-19 pandemic has claimed another live event: the third annual Hot Wheels Legends Tour. The Tour kicked off on March 7 in Miami, with the first date standing as the only completed stop of the tour’s anticipated 18-date U.S. run. Additional dates were postponed, with a trial virtual run taking place […]

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  • Chicago Toy & Game Group Reinvents the TAGIES as the Toy & Game International Excellence Awards

    Jul 1, 2020

    Chicago Toy & Game Group Reinvents the TAGIES as the Toy & Game International Excellence Awards The Chicago Toy & Game Group (ChiTAG) is reinventing its TAGIE Awards by expanding the platform with new meaning. The Toy & Game Innovation Awards have been renamed the Toy & Game International Excellence Awards, keeping the TAGIE designation while broadening its scope to honor innovators, designers, and marketers in the toy and game industry. […]

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  • Panda Mony Toy Brands Forms an Alliance with FanGirl Consulting & Brand Management

    Jul 1, 2020

    Panda Mony Toy Brands Forms an Alliance with FanGirl Consulting & Brand Management Independent toymaker Panda Mony Toy Brands LLC has tapped FanGirl Consulting & Brand Management LLC to build a marketing program focused on its newly released Alter Nation action figure brand.  Through its alliance with FanGirl Consulting, Panda Mony seeks to achieve its goal of becoming a leader in kids’ entertainment. Alter Nation “follows the clandestine […]

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  • MGA Entertainment Introduces L.O.L. Surprise! J.K. Mini Fashion Dolls

    Jul 1, 2020

    MGA Entertainment Introduces L.O.L. Surprise! J.K. Mini Fashion Dolls A new line extension is joining the No. 1 toy brand in the world. On July 10, L.O.L. Surprise! J.K. mini fashion dolls will hit retail. Series 1 includes four dolls who are little sisters to popular members of MGA Entertainment’s (MGAE) L.O.L. Surprise! O.M.G. fashion doll lineup. Diva (big sister Lady Diva), M.C. Swag […]

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  • Ravensburger Debuts WWE Card Game, Out Next Month

    Jun 30, 2020

    Ravensburger Debuts WWE Card Game, Out Next Month The game will be out on July 26.

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  • WowWee Unleashes Power Treads All-Surface Vehicles

    Jun 30, 2020

    WowWee Unleashes Power Treads All-Surface Vehicles Following an enthusiastic response at Toy Fair New York in February, WowWee is unleashing its all-surface Power Treads vehicles in the U.S. With Power Treads, kids build and unleash custom vehicles that can be used with or without the included modular track system. In recent months, Power Treads have become a viral hit on TikTok […]

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  • COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    In our digitally-driven world, we rely on the internet for just about everything. But while technology provides us with a lot of conveniences, it also makes it easier for our personal information to fall into the wrong hands. And during a pandemic, those events can become even more damaging—and are also proving to be even more commonplace.

    Whether you're continuing to work from home for the foreseeable future or you want to bolster protection for your small business, cybersecurity is

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  • How to Choose the Right Vehicle For Your Road Trip

    How to Choose the Right Vehicle For Your Road Trip

    As the summertime looms, the urge to get out and explore the world is growing. Many of us abhor staying in one place; we'd rather look toward the next great adventure away from our houses. When going on vacation, there are several different modes of transportation to consider. Flying on a plane still remains the most popular but many enjoy going by boat or even train.

    However, many travelers enjoy loading up their vehicles and heading out on the open

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  • 3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    Hopefully, life returns to normal soon, but no one really knows when that will be. It could be a few weeks, it could be a few months, and it could be much, much longer. It's important to focus on your health and your family's health throughout these wild times -- and technology is playing a major part.

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  • Static-X, Dope Gear Stolen from L.A. Warehouse

    Static-X, Dope Gear Stolen from L.A. Warehouse

    Nearly $200,000 worth of musical gear and touring equipment has been stolen from a warehouse space shared by STATIC-X and DOPE.

    The bands, which are currently on touring hiatus due to the spread of coronavirus and the COVID-19 pandemic, filed a report with the Los Angeles Police Department, which advised the bands to take the story public in hopes of raising awareness and potentially gaining leads on the whereabouts of the stolen gear.

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  • Clever Curb Appeal Improvements to Make This Spring

    Clever Curb Appeal Improvements to Make This Spring

    With winter finally gone, it’s time to usher in spring — the time of year when flowers begin to blossom and trees regain some semblance of life. If you’ve been thinking about selling your home, perhaps now is the best time to get down to business. Spring tends to bring out the most home buyers as buyers time their move with the school year.

    Home improvement is big business, with the industry roughly worth $394 billion . Curb appeal improvements are just

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  • How to Support Small Businesses While Social Distancing

    How to Support Small Businesses While Social Distancing

    The coronavirus has made it difficult for many to perform their jobs, but none have been hit quite as hard as small business owners catering to the local populace. Restaurants have had to close their doors and offer solely take-out options, hairdressers and salons have had to close indefinitely, and locally run shops have run out of ways to serve a needy community. While some of us are lucky enough to work from home, those who run a small business

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  • COVID-19: DIY Car Tips for the Amateur Garage Monkey

    COVID-19: DIY Car Tips for the Amateur Garage Monkey

    Even though most auto shops are still open in the midst of the coronavirus lockdown, more and more car enthusiasts are finding ways to fill their extra free time. In fact, British automotive publisher Haynes has seen a stark increase in the number of car manual sales since the kingdom adopted social distancing measures to stop the spread of coronavirus. Sales have surged by over 54% as more people begin to work on their own vehicles. While similar reports have

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  • Teaching Your Teen How to Drive? Use These Tips

    Teaching Your Teen How to Drive? Use These Tips

    "Car crashes are the leading cause of death for U.S. teens, and teenage boys are twice as likely to die as teenage girls," according to The Washington Post and the Centers for Disease Control and Prevention (CDC).

    With such grim statistics, it is no wonder that parents fret over teaching their teenagers to drive. With some care and planning, parents can teach kids how to drive and do it with confidence. Follow these tips from the experts for peace of

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