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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine

  • Talkin’ Toys: IMC Toys Embraces a 360-degree Play Experience

    Oct 28, 2020

    Talkin’ Toys: IMC Toys Embraces a 360-degree Play Experience Now more than ever before, it’s crucial to keep up with the ways that kids consume content, and IMC Toys is constantly keeping its pulse on what’s new. The toy company behind Cry Babies and VIP Pets launched the Cry Babies Magic Tears app last month — already amassing more than 350,000 downloads; has 2 billion […]

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  • Toys “R” Us Relaunches Geoffrey’s Hot Toy List

    Oct 28, 2020

    Toys “R” Us Relaunches Geoffrey’s Hot Toy List Following a two-year absence, Geoffrey’s Hot Toy List is back. Tru Kids Brands — parent of the Toys “R” Us brand — relaunched Geoffrey’s Hot Toy List for the 2020 holiday season. The curated list from the Toys “R” Us team includes 20 of the year’s hottest toys. “During this exceptional time, the toy category […]

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  • PlayMonster’s 5 Second Rule Celebrates 10th Anniversary with Exclusive Edition Game and Holiday Giveaway

    Oct 28, 2020

    PlayMonster’s 5 Second Rule Celebrates 10th Anniversary with Exclusive Edition Game and Holiday Giveaway Celebrate 5 Second Rule's 10th anniversary with new prompts and a chance to win big prizes.

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  • The Toy Association Reveals Dates for Toy Fair New York 2022

    Oct 27, 2020

    The Toy Association Reveals Dates for Toy Fair New York 2022 Long before the COVID-19 pandemic, The Toy Association was looking far off on the horizon with plans for Toy Fair New York 2022. Now, the dates have been set for the first Toy Fair at the newly expanded Javits Center in New York City. Toy Fair New York 2022 will take place Saturday, Feb. 19 […]

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  • Crazy-Haired Squish-Doos Join the Squishmallow Squad

    Oct 27, 2020

    Crazy-Haired Squish-Doos Join the Squishmallow Squad There's no shame in this hair game!

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  • Shannon Gale Talks JumpStart Games on the ‘Power Kid Podcast’

    Oct 27, 2020

    Shannon Gale Talks JumpStart Games on the ‘Power Kid Podcast’ In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Shannon Gale, director and brand manager of JumpStart Games (formerly JumpStart Academy) for a discussion about remote learning for kids in elementary school during the COVID-19 pandemic. Gale has been on the front lines of the changing […]

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  • Hasbro Targets Kidults with Play-Doh Grown Up Scents

    Oct 27, 2020

    Hasbro Targets Kidults with Play-Doh Grown Up Scents Hasbro is debuting its first-ever line of Play-Doh modeling compound that’s marketed exclusively to adults. Play-Doh Grown Up Scents is a new collection of Play-Doh in adult-themed fragrances, including Lord of the Lawn, Overpriced Latte, Grill King, Spa Day, Mom Jeans, and Dad Sneakers. According to Hasbro, the collection is a lighthearted offering that makes […]

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  • Spielwarenmesse Summer Edition Dates Set for July 2021

    Oct 27, 2020

    Spielwarenmesse Summer Edition Dates Set for July 2021 The first-ever Spielwarenmesse Summer Edition has a date. Following the postponement of the annual international toy fair due to the ongoing COVID-19 pandemic, Spielwarenmesse 2021 Summer Edition will take place July 20-24 at the Exhibition Centre in Nuremberg, Germany. The move marks the first time in history that the show has moved from its traditional […]

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  • Jazwares Named Master Toy Partner for The Smurfs Brand

    Oct 27, 2020

    Jazwares Named Master Toy Partner for The Smurfs Brand Jazwares is headed for Smurf Village. International Merchandising Promotions & Services (IMPS) appointed Jazwares as the new global master toy partner for the classic Belgian franchise, The Smurfs. Under the new agreement, Jazwares will create and market new toys that will hit stores beginning in 2022. Jazwares’ Smurfs toy collection will include figures, playsets, and […]

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  • Talkin’ Toys: PMI International Brings its Licensed Toys to the U.S.

    Oct 27, 2020

    Talkin’ Toys: PMI International Brings its Licensed Toys to the U.S. Over the past several years, PMI International has steadily built a large portfolio of toys and collectibles based on some of the world’s top entertainment brands. Based in Tel Aviv, the family-owned company is Israel’s leader in manufacturing, marketing, and distributing licensed leisure products for kids, including toys, collectibles, publishing, back-to-school items, and more. Following […]

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  • How to Prepare Your Home for Cozy Fall Weather

    How to Prepare Your Home for Cozy Fall Weather

    The leaves on the trees are finally changing and that means one thing: fall is here. Grab yourself a pumpkin spice latte and say hello to all things sugar, spice, and of course, everything nice.

    With an autumn scented candle wafting through your home, you can tackle anything, including preparing your home for the fall season. Here are some tips to create the coziest atmosphere for your home this fall.

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  • 3 Ways Working Dads can Spend More Time with Their Kids

    3 Ways Working Dads can Spend More Time with Their Kids

    Being a dad is one of the greatest jobs in the world. Unfortunately, being a dad doesn't pay the bills. If you're a busy working dad and you want to spend more time with your kids, you're not alone! Here are a few great activities you can do with your kids, even as a busy working dad.

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  • Dad 101: Important Considerations to Make When Buying a Family Car

    Dad 101: Important Considerations to Make When Buying a Family Car

    Buying a car can be a very exciting time for you, especially when you're starting a new family. Even though the thought of a new car is exciting, there are still things you want to consider when making such an investment. If you've never bought a car before or just want to make sure you make the right choice for your new family, consider these simple but helpful tips.

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  • Building an In-Law Suite: What to Keep in Mind When Adding a Space For Mom and Dad

    Building an In-Law Suite: What to Keep in Mind When Adding a Space For Mom and Dad

    Last year, we took a look at a booming trend in multigenerational living: the in-law suite. Now, with more families staying home than ever and many sharing concerns about the health of older Americans, it's no wonder that families are getting creative when it comes to expanding the possibilities for the extended family. Hence, we're serving up some thoughts on building an in-law suite, 2020 style!

    Although 90% of seniors say they'd want to remain in their own homes as

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  • COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    In our digitally-driven world, we rely on the internet for just about everything. But while technology provides us with a lot of conveniences, it also makes it easier for our personal information to fall into the wrong hands. And during a pandemic, those events can become even more damaging—and are also proving to be even more commonplace.

    Whether you're continuing to work from home for the foreseeable future or you want to bolster protection for your small business, cybersecurity is

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  • How to Choose the Right Vehicle For Your Road Trip

    How to Choose the Right Vehicle For Your Road Trip

    As the summertime looms, the urge to get out and explore the world is growing. Many of us abhor staying in one place; we'd rather look toward the next great adventure away from our houses. When going on vacation, there are several different modes of transportation to consider. Flying on a plane still remains the most popular but many enjoy going by boat or even train.

    However, many travelers enjoy loading up their vehicles and heading out on the open

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  • 3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    Hopefully, life returns to normal soon, but no one really knows when that will be. It could be a few weeks, it could be a few months, and it could be much, much longer. It's important to focus on your health and your family's health throughout these wild times -- and technology is playing a major part.

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  • Static-X, Dope Gear Stolen from L.A. Warehouse

    Static-X, Dope Gear Stolen from L.A. Warehouse

    Nearly $200,000 worth of musical gear and touring equipment has been stolen from a warehouse space shared by STATIC-X and DOPE.

    The bands, which are currently on touring hiatus due to the spread of coronavirus and the COVID-19 pandemic, filed a report with the Los Angeles Police Department, which advised the bands to take the story public in hopes of raising awareness and potentially gaining leads on the whereabouts of the stolen gear.

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