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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine

  • Former Mattel, Spin Master Exec Nancy Zwiers Returns to the ‘Power Kid Podcast’

    Jan 26, 2021

    Former Mattel, Spin Master Exec Nancy Zwiers Returns to the ‘Power Kid Podcast’ In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes back toy industry veteran Nancy Zwiers. Zwiers’ last appearance topped the charts as the most-streamed episode of the “Power Kid Podcast” for 2020, and for the sequel, she’s sharing her thoughts on how “Play is natures’ way of helping […]

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  • Toy Association to Reveal Its Top Toy and Play Trends of 2021 Next Month

    Jan 26, 2021

    Toy Association to Reveal Its Top Toy and Play Trends of 2021 Next Month by KRISTIN MORENCY GOLDMAN, senior communications specialist, The Toy Association From toys that encourage family bonding to playthings that enrich learning about everything from STEAM subjects to cultural diversity, The Toy Association’s trends team is once again gearing up to unveil the hottest trends of the year during its annual Toy Trends Briefing presentation, taking place virtually […]

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  • The Licensing Industry Mourns the Loss of Kelvyn Gardner

    Jan 26, 2021

    The Licensing Industry Mourns the Loss of Kelvyn Gardner The Toy Book received the sad news that Kelvyn Gardner, founder of UK-based licensing consultancy firm Asgard Media, passed away this morning of a sudden heart attack. Gardner was a frequent contributor to the Licensing Book, former sister publication of the Toy Book, during his 10-year tenure as managing director of Licensing International UK. Quick-witted, […]

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  • Once-Kids’ Playsets Inspire Educational, Eco-Friendly Fun

    Jan 26, 2021

    Once-Kids’ Playsets Inspire Educational, Eco-Friendly Fun Making the world a better place, one bamboo building block at a time.

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  • Make Way for More Than 40 New Squishmallows in February

    Jan 26, 2021

    Make Way for More Than 40 New Squishmallows in February Kellytoy — a subsidiary of Jazwares — is releasing more than 40 new Squishmallows next month. The first items on the ‘mallow menu include plush food items, like a cheeseburger and fries; deep-sea creatures, such as whales, crabs, octopuses, and penguins; and tie-dye dinosaurs. This is in addition to the Valentine’s Day Squishmallows and the […]

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  • Nanoblock Builds Up U.S. Distribution with Bluefin

    Jan 26, 2021

    Nanoblock Builds Up U.S. Distribution with Bluefin Bluefin, North America’s leader in the distribution of toys from Japan has partnered with Kawada in importing and distributing Nanoblock, Kawada’s micro construction line of block toys. This is a new, exclusive partnership that will see the popular Japanese toy line distributed in the U.S. and Canada beginning on April 1. Bluefin plans to support […]

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  • Super7 Days of Teasers Unleashes ThunderCats Ultimates ThunderTank

    Jan 26, 2021

    Super7 Days of Teasers Unleashes ThunderCats Ultimates ThunderTank A year without a Toy Fair isn’t stopping Super7 from rolling out some big reveals. The San Francisco-based company kicked off its “Super7 Days of Teasers” promotion with a bang this week, rolling out the first look at its ThunderCats Ultimates! ThunderTank Vehicle. The 7-inch scale version of the vehicle made famous during the ThunderCats’ […]

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  • Moose Toys Sets Off for Adventure with Silvergate Media’s Octonauts

    Jan 26, 2021

    Moose Toys Sets Off for Adventure with Silvergate Media’s Octonauts Fire up the Creature Report and sound the Octo-Alert because the Octonauts are back for a new generation. Moose Toys inked a deal with Silvergate Media to create a new line of Octonauts toys, including figures, vehicles, playsets, plush, games, and more. The new range will debut later this year to support the new preschool […]

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  • Tru Kids Brands Quietly Closes New Toys ‘R’ Us in Houston Galleria

    Jan 26, 2021

    Tru Kids Brands Quietly Closes New Toys ‘R’ Us in Houston Galleria Another year, another sad tale of Geoffrey the Giraffe here in the U.S. Just 13 months after opening its doors, Tru Kids Brands’ new Toys “R” Us store at the Houston Galleria has gone out of business. In 2019, Tru Kids teamed up with software-powered experiential retailer b8ta on plans to bring Toys “R” Us […]

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  • Hasbro Introduces NERF Rival Curve Shot Foam Blasters

    Jan 25, 2021

    Hasbro Introduces NERF Rival Curve Shot Foam Blasters Hasbro revealed a new line of three new NERF blasters with curve shots available later this year and designed for kids ages 14 and up.  The first new blaster is the NERF Rival Curve Shot Flex XXI-100, launching March 1. This foam blaster shoots around corners for maximum curving action. After loading rounds, you can […]

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  • Tips For Searching For a Used Car Online

    Tips For Searching For a Used Car Online

     If you're part of the 48% of consumers who start their research with a search engine, you can find just about anything at your fingertips. In recent years, this means you can even buy a car completely online. Even if you're just starting your search online and plan to later go into a dealership to buy the car, these tips will help. Here are a few ways to research online for your next new-to-you car.

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  • What Is Dry January and Should You Try It For Yourself?

    What Is Dry January and Should You Try It For Yourself?

    The year 2020 was incredibly difficult for a lot of people. COVID-19 protocols forced most people to spend more time at home -- more than they would usually spend without human contact, to be sure. While some people are able to at least have the company of their families, this can still lead to stressful situations, as we all need a break from each other every once in a while. Additionally, many people found themselves dealing with the effects of loneliness

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  • Good Charlotte is Back with

    Good Charlotte is Back with "Last December"

    Two decades after bursting onto the scene, Good Charlotte is back with a new single and music video, "Last December."

    The new track is the first new music from the band since 2018's Generation RX and comes via the band's new MDDN label. The new video is a time capsule for 2020 reflecting closed venues and a world on pause amid the COVID-19 pandemic.

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  • How to Help Your Young Adult Find Their First Apartment

    How to Help Your Young Adult Find Their First Apartment

    As a father, it's hard to see your child grow up and slowly stop asking for your help. Even if your child doesn't think they need your help, they could certainly benefit from attaining it. This is especially true when your child approaches adulthood more and more. If your child has recently expressed interest in moving out, there are several ways you can help your young adult find their first apartment. This process also includes providing support in other areas

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  • The Pretty Reckless Unleashes '25' Music Video

    The Pretty Reckless Unleashes '25' Music Video

    After a delay caused by the COVID-19 pandemic, The Pretty Reckless will release its new album, Death By Rock and Roll on Feb. 12 via Fearless Records.

    The band has stayed busy in recent months with live videos and at-home performances and now the attention has been turned back toward the new album. This week brought the debut of "25," complete with a new music video to go with it. See the clip below.

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  • How to Use Winter to Prepare For Your Garden

    How to Use Winter to Prepare For Your Garden

    Planting and cultivating a garden is an extremely rewarding experience, and the 117.6 million Americans who garden every year would most likely agree. Although you may not think of winter as a time to put thought into your garden, it's a great time to do so. Even if you don't have a garden of your own at your home or apartment, there are great community gardens where you can get a plot and grow your own flowers, fruits, and vegetables.

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  • 6 Hobbies to Pick Up During Quarantine

    6 Hobbies to Pick Up During Quarantine

    Although it feels like the COVID-19 pandemic has already lasted forever, realistically it is looking like it will last even longer. To avoid falling into a rut during the winter months, try to pick up a new hobby . Even if you only do it for a month and end up not liking it, there is no harm in trying new things. As a parent, it's important to show your kids that even adults can do things for fun, and the

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  • 3 Ways to Stay Healthy at Home This Winter

    3 Ways to Stay Healthy at Home This Winter

    Winter is a time filled with joy, cozying up by the fire, and relaxing. This season tends to bring people together. It can also keep people inside depending on where you live due to the weather. And when we spend more time inside, we're less likely to get active.

    Here are three ways on how to keep your health up during the winter.

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