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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine
  • The Toy Book Presents First-Ever Sweet Suite @ Home: Retailer Day

    Jul 6, 2020

    The Toy Book Presents First-Ever Sweet Suite @ Home: Retailer Day Updated: July 6 — Registration is open! Click here to register for Retailer Day via Eventbrite*. In just a few short months, the world as we know it has changed. Along with it, the business of play has been faced with the necessity of rapid evolution. The Toy Book is here to support the industry […]

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  • LICENSING INTERNATIONAL OFFERS COVID-19 RELIEF GRANTS FOR SMALL BUSINESSES

    Jul 6, 2020

    LICENSING INTERNATIONAL OFFERS COVID-19 RELIEF GRANTS FOR SMALL BUSINESSES As the world continues to face the economic impact of COVID-19, Licensing International is ready to help small businesses in the brand licensing industry that have faced hardship due to the pandemic. This month, Licensing International launched the Small Business Global Grants Fund, which will provide $5,000 grants (in local currency) to as many small […]

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  • Genius Brands, POW! Entertainment Plot ‘Stan Lee Universe’

    Jul 6, 2020

    Genius Brands, POW! Entertainment Plot ‘Stan Lee Universe’ A joint venture between Genius Brands International and Stan Lee’s POW! Entertainment seeks to create the Stan Lee Universe. Under the deal, Stan Lee Universe will assume worldwide rights, in perpetuity, to the name, physical likeness, physical signature, live-action and animated motion picture, television, online, digital, publishing, comic book, merchandising and licensing rights to Stan […]

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  • Hand2mind Teams with Kipp Academy to Help Kids in Need

    Jul 6, 2020

    Hand2mind Teams with Kipp Academy to Help Kids in Need Award-winning educational resource company, hand2mind, recently teamed up with Kipp Academy in Chicago’s Austin neighborhood to help curb the ‘COVID slide’ for more than 100 students. For more than 50 years, hand2mind has provided high-quality, hands-on materials to expand their core curriculum with resources spanning math, science, STEM, and literacy. The company donated educational products […]

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  • Hasbro Teams with Regatta for Peppa Pig Outerwear, Accessories

    Jul 6, 2020

    Hasbro Teams with Regatta for Peppa Pig Outerwear, Accessories Hasbro inked a new deal with British outdoor brand Regatta for a new collection of Peppa Pig outerwear and accessories. The new collection will debut next year in the UK and Europe in concert with a new global brand messaging campaign entitled “Peppa’s Adventures.” The full range includes 20 products such as swimwear, jackets, wellies, […]

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  • YuMe Toys Teams Up with Canspan BMG

    Jul 6, 2020

    YuMe Toys Teams Up with Canspan BMG YuMe Toys entered into a new partnership with Canspan BMG. Under the new deal, Canspan will support YuMe Toys’ forthcoming summer and fall product launches. “YuMe is a company that is making waves throughout the toy industry with its high-quality products based on some of the hottest properties out there,” says Jamie Berman, president of […]

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  • Crazy Aaron’s Steps Up to Sponsor The Toy Foundation’s Toy Bank

    Jul 6, 2020

    Crazy Aaron’s Steps Up to Sponsor The Toy Foundation’s Toy Bank Crazy Aaron’s is the official “Adopt-the-Pig” sponsor of The Toy Foundation’s Toy Bank this year. The Pennsylvania-based company behind the popular line of Thinking Putty will donate $10,000 to the cause and will release a special-edition putty crafted in The Toy Bank’s signature orange color. A portion of the sales from each tin of putty […]

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  • PlayMonster’s Snap Ships Blast into Retail, Invite Kids to ‘Build to Battle’

    Jul 6, 2020

    PlayMonster’s Snap Ships Blast into Retail, Invite Kids to ‘Build to Battle’ Wisconsin-based PlayMonster is blasting into a whole new realm with its first franchise-based toy line. Developed over the past couple of years, Snap Ships is a new brand for kids ages 8 and up that combines action play and construction — two of the hottest play categories — for an immersive play experience across a […]

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  • Hasbro, Universal Reveal Transformers x Back to the Future Collaboration

    Jul 2, 2020

    Hasbro, Universal Reveal Transformers x Back to the Future Collaboration Great Scott! The Back to the Future 35th Anniversary celebration continues with the first-ever Transformers x Back to the Future (BTTF) collaboration. Hasbro, Universal Brand Development, and Amblin Entertainment introduced a time-traveling Transformers Autobot character named Gigawatt. The 5.5-inch “robot in disguise” transforms into the iconic DeLorean Time Machine in 17 steps. The toy includes […]

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  • Heather Oster Joins Spin Master as VP, Global Franchise Development

    Jul 2, 2020

    Heather Oster Joins Spin Master as VP, Global Franchise Development Toronto-based Spin Master Corp. is expanding its Hollywood ambitions. The company hired Heather Oster to serve as its vice president, global franchise development. Oster, who will be based in Spin Master’s Los Angeles office, will report to Spin Master Entertainment’s executive vice president Jennifer Dodge. Oster previously led consumer products and franchise management programs for both […]

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  • COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    In our digitally-driven world, we rely on the internet for just about everything. But while technology provides us with a lot of conveniences, it also makes it easier for our personal information to fall into the wrong hands. And during a pandemic, those events can become even more damaging—and are also proving to be even more commonplace.

    Whether you're continuing to work from home for the foreseeable future or you want to bolster protection for your small business, cybersecurity is

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  • How to Choose the Right Vehicle For Your Road Trip

    How to Choose the Right Vehicle For Your Road Trip

    As the summertime looms, the urge to get out and explore the world is growing. Many of us abhor staying in one place; we'd rather look toward the next great adventure away from our houses. When going on vacation, there are several different modes of transportation to consider. Flying on a plane still remains the most popular but many enjoy going by boat or even train.

    However, many travelers enjoy loading up their vehicles and heading out on the open

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  • 3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    Hopefully, life returns to normal soon, but no one really knows when that will be. It could be a few weeks, it could be a few months, and it could be much, much longer. It's important to focus on your health and your family's health throughout these wild times -- and technology is playing a major part.

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  • Static-X, Dope Gear Stolen from L.A. Warehouse

    Static-X, Dope Gear Stolen from L.A. Warehouse

    Nearly $200,000 worth of musical gear and touring equipment has been stolen from a warehouse space shared by STATIC-X and DOPE.

    The bands, which are currently on touring hiatus due to the spread of coronavirus and the COVID-19 pandemic, filed a report with the Los Angeles Police Department, which advised the bands to take the story public in hopes of raising awareness and potentially gaining leads on the whereabouts of the stolen gear.

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  • Clever Curb Appeal Improvements to Make This Spring

    Clever Curb Appeal Improvements to Make This Spring

    With winter finally gone, it’s time to usher in spring — the time of year when flowers begin to blossom and trees regain some semblance of life. If you’ve been thinking about selling your home, perhaps now is the best time to get down to business. Spring tends to bring out the most home buyers as buyers time their move with the school year.

    Home improvement is big business, with the industry roughly worth $394 billion . Curb appeal improvements are just

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  • How to Support Small Businesses While Social Distancing

    How to Support Small Businesses While Social Distancing

    The coronavirus has made it difficult for many to perform their jobs, but none have been hit quite as hard as small business owners catering to the local populace. Restaurants have had to close their doors and offer solely take-out options, hairdressers and salons have had to close indefinitely, and locally run shops have run out of ways to serve a needy community. While some of us are lucky enough to work from home, those who run a small business

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  • COVID-19: DIY Car Tips for the Amateur Garage Monkey

    COVID-19: DIY Car Tips for the Amateur Garage Monkey

    Even though most auto shops are still open in the midst of the coronavirus lockdown, more and more car enthusiasts are finding ways to fill their extra free time. In fact, British automotive publisher Haynes has seen a stark increase in the number of car manual sales since the kingdom adopted social distancing measures to stop the spread of coronavirus. Sales have surged by over 54% as more people begin to work on their own vehicles. While similar reports have

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  • Teaching Your Teen How to Drive? Use These Tips

    Teaching Your Teen How to Drive? Use These Tips

    "Car crashes are the leading cause of death for U.S. teens, and teenage boys are twice as likely to die as teenage girls," according to The Washington Post and the Centers for Disease Control and Prevention (CDC).

    With such grim statistics, it is no wonder that parents fret over teaching their teenagers to drive. With some care and planning, parents can teach kids how to drive and do it with confidence. Follow these tips from the experts for peace of

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