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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine

  • Disney, Super7 Join Forces for Magical Collaboration (Updated)

    Aug 5, 2020

    Disney, Super7 Join Forces for Magical Collaboration (Updated) Fantasia and more childhood classics are getting the ultimate upgrade.

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  • Super Impulse, Topps Collaborate On Wacky Packages Minis

    Aug 5, 2020

    Super Impulse, Topps Collaborate On Wacky Packages Minis The makers of World’s Smallest are bringing a classic trading card and sticker brand into the physical realm. Wacky Packages Minis is a new line of miniature parody products created by Super Impulse under license from The Topps Co. The new collection includes 66 collectible toys that are based on the parody stickers that Topps […]

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  • Wow! Stuff Launches Mask of the Day from The Printable Face Mask Co.

    Aug 4, 2020

    Wow! Stuff Launches Mask of the Day from The Printable Face Mask Co. Wow! Stuff is getting into the facewear game in a big way. The Printable Mask Co. is a newly launched subsidiary dedicated to offering at-home printable Mask of the Day kits. The innovation team of in-house scientists at Wow! Stuff created a patent-pending mask technology for kids to create their own masks using any image […]

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  • Toy Industry Vet Gene Murtha Appears on the ‘Power Kid Podcast’

    Aug 4, 2020

    Toy Industry Vet Gene Murtha Appears on the ‘Power Kid Podcast’ In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with toy industry veteran Gene Murtha of the Score Association. Murtha’s lengthy career has included executive roles at Fisher-Price, Tyco, Mattel, Main Street Toys, Coleco, General Mills, and GUND. He now serves as vice president and director at […]

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  • Funko’s Andrew Perlmutter Joins Igloo Board of Directors

    Aug 4, 2020

    Funko’s Andrew Perlmutter Joins Igloo Board of Directors Funko President Andrew Perlmutter joined the board of directors at Igloo Products Corp. The move comes as Igloo moves further into the licensed space with partnerships for coolers based on properties including Star Wars, Scooby-Doo, and MTV. “We are very excited to have Andrew Perlmutter assume his new board of directors role. He is an […]

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  • Beyblade Content, Toys to Arrive Ahead of 20th Anniversary Special

    Aug 4, 2020

    Beyblade Content, Toys to Arrive Ahead of 20th Anniversary Special ADK Emotions NY Inc. and Hasbro are gearing up for the brand's third decade.

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  • Cra-Z-Art, Nickelodeon Expand Deal for Slime, Modeling Compounds

    Aug 4, 2020

    Cra-Z-Art, Nickelodeon Expand Deal for Slime, Modeling Compounds Cra-Z-Art and Nickelodeon are bringing Nick’s iconic green goo to kids around the world. In a strategic expansion of the companies’ current licensing deal, Cra-Z-Art will distribute Nickelodeon pre-made Slime, DIY Slime Kits, and modeling compounds globally. For the past three years, Cra-Z-Art has marketed Nickelodeon products exclusively in the U.S. market. “Nickelodeon’s Slime is […]

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  • Spin Master, Feld Entertainment Rev Up Supercross Deal

    Aug 4, 2020

    Spin Master, Feld Entertainment Rev Up Supercross Deal Following the success of their Monster Jam collaboration, Spin Master Corp. and Feld Entertainment Inc. are expanding their pact to include toys based on Supercross. The motorsports action races into toy departments next year under a five-year licensing agreement in which Spin Master will serve as the global master toy partner for the world’s premiere […]

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  • The Original Micro Machines Race Back into Toy Departments

    Aug 3, 2020

    The Original Micro Machines Race Back into Toy Departments Nearly 14 months after being announced ahead of last year’s Licensing Expo, the original Micro Machines are racing back into toy departments everywhere. Produced by Jazwares under license and collaboration with Hasbro, the new collection gives a modern update to the popular vehicles of the ’80s and ’90s. At the center of the collection is […]

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  • Voting Opens for 2021 Toy Industry Hall of Fame Inductees

    Aug 3, 2020

    Voting Opens for 2021 Toy Industry Hall of Fame Inductees The Toy Association is making plans to honor the next round of inductees into the Toy Industry Hall of Fame. Since 1984, the Toy Industry Hall of Fame has honored outstanding individuals who have made impactful contributions to the toy industry and The Toy Association. Last year, Thomas Chan, founder and CEO of Playmates Toys Inc.; Thomas […]

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  • Dad 101: Important Considerations to Make When Buying a Family Car

    Dad 101: Important Considerations to Make When Buying a Family Car

    Buying a car can be a very exciting time for you, especially when you're starting a new family. Even though the thought of a new car is exciting, there are still things you want to consider when making such an investment. If you've never bought a car before or just want to make sure you make the right choice for your new family, consider these simple but helpful tips.

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  • Building an In-Law Suite: What to Keep in Mind When Adding a Space For Mom and Dad

    Building an In-Law Suite: What to Keep in Mind When Adding a Space For Mom and Dad

    Last year, we took a look at a booming trend in multigenerational living: the in-law suite. Now, with more families staying home than ever and many sharing concerns about the health of older Americans, it's no wonder that families are getting creative when it comes to expanding the possibilities for the extended family. Hence, we're serving up some thoughts on building an in-law suite, 2020 style!

    Although 90% of seniors say they'd want to remain in their own homes as

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  • COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    COVID-19 Cybersecurity: Tech Tips to Keep Your Information Safe

    In our digitally-driven world, we rely on the internet for just about everything. But while technology provides us with a lot of conveniences, it also makes it easier for our personal information to fall into the wrong hands. And during a pandemic, those events can become even more damaging—and are also proving to be even more commonplace.

    Whether you're continuing to work from home for the foreseeable future or you want to bolster protection for your small business, cybersecurity is

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  • How to Choose the Right Vehicle For Your Road Trip

    How to Choose the Right Vehicle For Your Road Trip

    As the summertime looms, the urge to get out and explore the world is growing. Many of us abhor staying in one place; we'd rather look toward the next great adventure away from our houses. When going on vacation, there are several different modes of transportation to consider. Flying on a plane still remains the most popular but many enjoy going by boat or even train.

    However, many travelers enjoy loading up their vehicles and heading out on the open

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  • 3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    3 Tech Gadgets That Could Help You Identify COVID-19 Symptoms

    Hopefully, life returns to normal soon, but no one really knows when that will be. It could be a few weeks, it could be a few months, and it could be much, much longer. It's important to focus on your health and your family's health throughout these wild times -- and technology is playing a major part.

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  • Static-X, Dope Gear Stolen from L.A. Warehouse

    Static-X, Dope Gear Stolen from L.A. Warehouse

    Nearly $200,000 worth of musical gear and touring equipment has been stolen from a warehouse space shared by STATIC-X and DOPE.

    The bands, which are currently on touring hiatus due to the spread of coronavirus and the COVID-19 pandemic, filed a report with the Los Angeles Police Department, which advised the bands to take the story public in hopes of raising awareness and potentially gaining leads on the whereabouts of the stolen gear.

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  • Clever Curb Appeal Improvements to Make This Spring

    Clever Curb Appeal Improvements to Make This Spring

    With winter finally gone, it’s time to usher in spring — the time of year when flowers begin to blossom and trees regain some semblance of life. If you’ve been thinking about selling your home, perhaps now is the best time to get down to business. Spring tends to bring out the most home buyers as buyers time their move with the school year.

    Home improvement is big business, with the industry roughly worth $394 billion . Curb appeal improvements are just

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  • How to Support Small Businesses While Social Distancing

    How to Support Small Businesses While Social Distancing

    The coronavirus has made it difficult for many to perform their jobs, but none have been hit quite as hard as small business owners catering to the local populace. Restaurants have had to close their doors and offer solely take-out options, hairdressers and salons have had to close indefinitely, and locally run shops have run out of ways to serve a needy community. While some of us are lucky enough to work from home, those who run a small business

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