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The Toy Book — The Leading Toy Industry Magazine
The Rock Father Magazine

  • Flashback: Newly Discovered Video Goes Inside Toys ‘R’ Us Circa 1991

    Jan 23, 2021

    Flashback: Newly Discovered Video Goes Inside Toys ‘R’ Us Circa 1991 If you’re feeling nostalgic for the “old days” of toy retail, a newly unearthed video may just scratch that itch. A mysterious YouTube Channel called btm0815ma has been uploading a massive collection of archival news reports and b-roll for nearly six years. The prolific uploader has nearly 5,000 videos in its library, but it’s a […]

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  • Hasbro Reveals New Beyblade Burst Toys to Accompany Season 5 of the TV Series

    Jan 22, 2021

    Hasbro Reveals New Beyblade Burst Toys to Accompany Season 5 of the TV Series As Beymasters get ready for season five of Beyblade Burst Surge, Hasbro reveals its new Beyblade Burst Speedstorm toy line. The collection will include official Beyblade Burst Speedstorm tops that are designed to get the ultimate speed boost from the Power Vortex — an energy zone at the center of the Speedstorm Beystadium. The Power […]

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  • Golden Bear Toys Debuts Branding Refresh, Virtual Toy Fair Platform

    Jan 22, 2021

    Golden Bear Toys Debuts Branding Refresh, Virtual Toy Fair Platform UK-based Golden Bear Toys is celebrating more than 40 years in the toy industry with a refreshed identity and a new way to connect with customers. For 2021, the company has updated its famous Golden Bear logo with a contemporary look which debuted on a brand new website that showcases the company’s full product portfolio, […]

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  • Hot Wheels Ultimate Drive-Thru Heads to Six Flags Over Georgia

    Jan 21, 2021

    Hot Wheels Ultimate Drive-Thru Heads to Six Flags Over Georgia Following a successful debut at the Toyota Arena in Ontario, California last month, the Hot Wheels Ultimate Drive-Thru experience is heading east. The Hot Wheels Monster Trucks fleet along with iconic rides from the Garage of Legends, giant robots, and some additional big surprises will make their east coast debut at Six Flags Over Georgia on […]

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  • The Toy Association Releases STEAM Toy Assessment Framework

    Jan 20, 2021

    The Toy Association Releases STEAM Toy Assessment Framework The Toy Association released its long-awaited STEAM Toy Assessment Framework this month. Designed to aid toymakers in creating toys that truly fall into the STEAM category, the new framework provides a three-step model and a clearly defined rating criteria with learning goals for five distinct age groups. The Association developed its report in collaboration with […]

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  • THQ Nordic, Feld Entertainment Prep ‘Monster Jam Steel Titans 2’

    Jan 20, 2021

    THQ Nordic, Feld Entertainment Prep ‘Monster Jam Steel Titans 2’ The sequel to the popular video game, Monster Jam Steel Titans has been unveiled. THQ Nordic and Feld Entertainment released a video teaser for Monster Jam Steel Titans 2 as well as while confirming a March 2 release date for the high-octane title.  Expanding on the first game, Monster Jam Steel Titans 2 will feature […]

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  • Funko Fair Opens For Business in the Absence of Toy Fair New York

    Jan 20, 2021

    Funko Fair Opens For Business in the Absence of Toy Fair New York The looming absence of The Toy Association‘s annual industry gathering at the Javits Center is forcing toy and game makers to get creative in how they’re connecting with buyers and revealing new products to consumers for 2021. Funko is first out of the gate with Funko Fair, a nine-day replacement for Toy Fair New York […]

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  • Waterline Toys Introduces SkimBe Four Season Disc Toys

    Jan 20, 2021

    Waterline Toys Introduces SkimBe Four Season Disc Toys As winter sets in and warmer weather looms, Waterline Toys is introducing a new toy that can be used outdoors in all four seasons. SkimBe is a patented polyurethane disc that skims, skips, slides, and jumps across water, snow, ice, and other slick surfaces when thrown in a cross-body motion or with a flick of […]

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  • What Do You Meme? Set to Make a Splash with SpongeBob SquarePants

    Jan 19, 2021

    What Do You Meme? Set to Make a Splash with SpongeBob SquarePants After making a splash with its popular games, What Do You Meme? is heading to Bikini Bottom. The growing game company inked a licensing deal with ViacomCBS to produce games and pool floats based on Nickelodeon‘s SpongeBob Squarepants.  The new line of products is expected to debut across the U.S. and Canada in time for […]

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  • Messe Frankfurt Debuts Digital Platform to Support Toy & Edu China

    Jan 19, 2021

    Messe Frankfurt Debuts Digital Platform to Support Toy & Edu China As the world continues to struggle in the containment of the COVID-19 pandemic, Messe Frankfurt (HK) Ltd has revealed plans to offer a new hybrid experience to support the Toy & Edu China, Baby & Stroller China, and Licensing China trade fairs. E-connect 360 is a new digital platform designed to aid toymakers and those […]

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  • What Is Dry January and Should You Try It For Yourself?

    What Is Dry January and Should You Try It For Yourself?

    The year 2020 was incredibly difficult for a lot of people. COVID-19 protocols forced most people to spend more time at home -- more than they would usually spend without human contact, to be sure. While some people are able to at least have the company of their families, this can still lead to stressful situations, as we all need a break from each other every once in a while. Additionally, many people found themselves dealing with the effects of loneliness

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  • Good Charlotte is Back with

    Good Charlotte is Back with "Last December"

    Two decades after bursting onto the scene, Good Charlotte is back with a new single and music video, "Last December."

    The new track is the first new music from the band since 2018's Generation RX and comes via the band's new MDDN label. The new video is a time capsule for 2020 reflecting closed venues and a world on pause amid the COVID-19 pandemic.

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  • How to Help Your Young Adult Find Their First Apartment

    How to Help Your Young Adult Find Their First Apartment

    As a father, it's hard to see your child grow up and slowly stop asking for your help. Even if your child doesn't think they need your help, they could certainly benefit from attaining it. This is especially true when your child approaches adulthood more and more. If your child has recently expressed interest in moving out, there are several ways you can help your young adult find their first apartment. This process also includes providing support in other areas

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  • The Pretty Reckless Unleashes '25' Music Video

    The Pretty Reckless Unleashes '25' Music Video

    After a delay caused by the COVID-19 pandemic, The Pretty Reckless will release its new album, Death By Rock and Roll on Feb. 12 via Fearless Records.

    The band has stayed busy in recent months with live videos and at-home performances and now the attention has been turned back toward the new album. This week brought the debut of "25," complete with a new music video to go with it. See the clip below.

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  • How to Use Winter to Prepare For Your Garden

    How to Use Winter to Prepare For Your Garden

    Planting and cultivating a garden is an extremely rewarding experience, and the 117.6 million Americans who garden every year would most likely agree. Although you may not think of winter as a time to put thought into your garden, it's a great time to do so. Even if you don't have a garden of your own at your home or apartment, there are great community gardens where you can get a plot and grow your own flowers, fruits, and vegetables.

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  • 6 Hobbies to Pick Up During Quarantine

    6 Hobbies to Pick Up During Quarantine

    Although it feels like the COVID-19 pandemic has already lasted forever, realistically it is looking like it will last even longer. To avoid falling into a rut during the winter months, try to pick up a new hobby . Even if you only do it for a month and end up not liking it, there is no harm in trying new things. As a parent, it's important to show your kids that even adults can do things for fun, and the

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  • 3 Ways to Stay Healthy at Home This Winter

    3 Ways to Stay Healthy at Home This Winter

    Winter is a time filled with joy, cozying up by the fire, and relaxing. This season tends to bring people together. It can also keep people inside depending on where you live due to the weather. And when we spend more time inside, we're less likely to get active.

    Here are three ways on how to keep your health up during the winter.

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  • LIVING COLOUR Classic “Cult of Personality” Reimagined by PRODUCT OF HATE - New Non-Album Single, Video Released

    LIVING COLOUR Classic “Cult of Personality” Reimagined by PRODUCT OF HATE - New Non-Album Single, Video Released

    PRODUCT OF HATE delivers an early Halloween treat with an epic rendition of LIVING COLOUR ’s 1988 classic, “Cult of Personality” ahead of the U.S. Presidential election between Donald Trump and Joe Biden. The timeless anthem is just as relevant now as it was upon its original release and the band pays tribute with a version that amps up the rage atop a crushing groove. The cover art is an homage to the original single while the video is an

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