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Can you become the biggest snake? That's the question posited by the massively-popular mobile game, Slither.io. With over 150 million downloads, and over 120 million plays per day, Slither.io has been consistently been Google Play's #1 free game, and now it's making the jump to toys. Revealed this month at Toy Fair 2017 in New York, Bonkers Toys is bringing Slither.io to life as a line of blind bag collectibles, and later, plush. While we're not at Toy Fair in-person, some of the first samples of the Slither.io blind bags made their way to Rock Father HQ in Illinois, and The Rock Daughters™ (already familiar with the game) were more than happy to crack into four of them. Check out the video below!

Living in the suburbs of Chicago for most of my life (and making a slingshot from far south to far north), I'm still occasionally pleasantly surprised by finding great new areas to explore. Until this month, I had no idea what a vibrant scene could be found in Downtown Naperville, a city located about 30 miles west of Chicago, and about an hour south of Rock Father HQ. After dropping the girls off at Grandma's for the evening, my wife and I set out for an adventure - one anchored by dinner at The Craftsman by Two Brothers. I'd had a long-standing invitation* to check out what Two Brothers has been doing, not only at The Craftsman, but also at their Brewery and Tap House in Warrenville, but simply hadn't had a chance until now. From what we saw in Naperville, I can tell you that there's some impressive things afoot for foodies and beer lovers alike.

We really need to find a way to get Josh Gad into a Star Wars film. While Han Solo: A Star Wars Story (probably not the real title) is lensing now, the follow-up to Rian Johnson's Star Wars: The Last Jedi should soon be ramping up with Colin Trevorrow at the helm. Gad is quite obviously Star Wars-obsessed (as most of us are), and that has certainly carried over into his work on Murder on the Orient Express, in which he stars alongside Daisy Ridley (whom I interviewed here), Rey herself. Over the past few months, he's pressed Ridley for answers - a quest that has been fruitless, and perhaps annoying.  Today, however, he didn't have any questions for Daisy. In fact, it was a familiar troupe of faces who had a few questions for one of The Last Jedi...

It was January of 2016 when I declared that "Sprout's FLOOGALS is the next great space-based program for kids." In that article, I noted that our youngest daughter, Finley, immediately began asking us, "When are Floogals toys coming out?" At the time, there was no licensee for Floogals, but that changed last summer when the folks at Just Play picked up the ball. In the time since, a weird thing has happened... Finn has asked for Floogals toys every single time a package has arrived. We're talking over a year, folks. With each delivery by FedEx or UPS to Rock Father HQ, she always sees the boxes and asks, "Is it Floogals toys?" Of all the many diverse interests that our girls have, I have never seen such an obsession over one thing that until now, simply didn't exist. Today, that changes. Thanks to my friend Lindsay at Ren Beanie, I have for you a first-look at Just Play's first batch of Floogals Toys! This is straight from the product showroom at the in-progress North American International Toy Fair in New York City. Check it out...

The North American International Toy Fair continues to roll on in New York City, and the TRANSFORMERS continue to roll out! Among to new toy announcements from Hasbro comes a new trailer for Transformers: Forged to Fight, the new mobile game from Kabam Games. Arriving in the App Store and Google Play this Spring, Transformers: Forged to Fight will give players access to nearly every phase of the Transformers franchise history, challenging fans and players to assemble the ultimate team of Transformers. Players will be able to collect iconic characters from every Transformers generation, including Autobots and Decepticons from the animated series and Paramount’s blockbuster films, as well as fan-favorites from the Transformers comic book series and Hasbro’s massive catalog of figures. The Transformers PR Team just hit The Rock Father with the new trailer, and I've got it for you below. Check it out!

A baby food company wants you to get it on. Indeed, more of that can equal more mouths to feed in the long run, so it makes good business sense to encourage said activity. This is something I know well, as I've often joked to my wife that my entire current career path is completely based on the fact that we got it on at some point back in 2008, the end result being the birth of our first daughter in 2009, and thus, my being dubbed "The Rock Father." This site... these words... they wouldn't exist had it not been for my prowess, probably on a couch or something. Turns out, that's not completely the point of Plum Organics' Do Your Part(ner) campaign. Check this out...

The North American International Toy Fair is officially underway in New York City, and this particular reveal comes to you thanks to my friends at Entertainment Earth! Arriving this August, Hasbro's Guardians of the Galaxy Vol. 2 Marvel Legends Star-Lord and Ego Action Figures 2-Pack comes to Entertainment Earth first! They'll be getting the first shipment - a full month ahead of mass retail - which means those who pre-order now will get their hands on Chris Pratt and Kurt Russell as father and son before many of their friends. Take a look at these fantastic figures below, both just-revealed in NYC...

Saturday, February 18 2017 08:26

#TFNY: First-Look at Spin Master's Rusty Rivets Toys!

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The North American International Toy Fair is underway in New York, and one of the companies rolling out the biggest assortment of new toys is Spin Master. Following their "License of the Year" win for PAW Patrol (a line we absolutely love - see the 2017 preview here), one of their most-anticipated new lines for Fall 2017 comes from another property set in that same "world" - RUSTY RIVETS. The recent debut of the series on Nick Jr. has introduced kids to the "maker movement," a fine companion to much of the STEM (Science, Technology, Engineering, Math) options out there, with kids encouraged to use the materials around them to craft new creations. If your kids are already into PAW Patrol, you'll notice that Rusty, Ruby and friends are in the same scale as Ryder, and these new toys will fit right in. Launching in Fall 2017, here's the Rusty Rivets toys that kids are gonna love!

I'm a firm believer that Spin Master's PAW Patrol is one of the best toy lines of the past decade. In fact, I'd even go as far as to say that their line of figures, vehicles and playsets is a future Hall of Famer - a collection that could easily hang with some favorites of my own youth back in the 80s. PAW Patrol is a toy line that the kids of today will be telling their kids about 30 years from now, and backed by a hit series on Nick Jr., the adventure just keeps getting bigger. Last year, I gave you a first-look at where the Pups would be headed, and now I'm back to give you another look into the future, with the full reveal of Spin Master's 2017 PAW Patrol line! Ryder and the crew have conquered land... and air... and now it's time to conquer the sea! Straight outta New York Toy Fair, here's what's next for PAW Patrol!

The return of MADBALLS has been a big hit for the folks at Just Play, and with Series 1 (reviewed here) flying off of store shelves, kids and collectors have been eager to learn more about Series 2. In fact, we just cracked a box of MadBalls Blind Bags on YouTube Live (see it here), and the kids were immediately wondering, "where's the rest?" Well, as New York Toy Fair gets underway, my friends at Just Play have partnered with The Rock Father to give you a first-look at some of the new characters that will be hitting stores this Fall! There's new 3" Foam Balls, plus a new assortment of Blind Packs - including new characters and grotesque Mix-Ups! Details and photo gallery below!

Loot Crate has been serving-up a popular line of curated subscription boxes for quite awhile now, and today comes new out of New York Toy Fair that they're set to start making some of their own toys. Loot Crate's officially licensed collectible toys will be included in select subscription lines as limited edition series as a new way of "delivering an unexpected, one-of-a-kind product for the most passionate collectors and fans."

I've covered toys from both The Bridge Direct and Tech 4 Kids quite a bit here on THE ROCK FATHER™ Magazine in the past, and as the North American International Toy Fair gets under way (and I prepare to show you some new offerings from The Bridge Direct - stay tuned), news just rolled in that the two companies are set to merge, with plans to get even bigger in the years to come, thanks to an aggressive plan to continue acquisitions and mergers. The pairing should bode well for consumers, retailers and some fellow toymakers alike. 

Disney Junior has another hit on their hands with Mickey and the Roadster Racers, and as the first wave of toys from the series has just hit stores, we're already looking ahead to fall. One item destined to land on many "hot toy" lists is the Mickey and the Roadster Racers: Racing Adventures Mickey from Just Play. Being shown this weekend at the North American International Toy Fair in New York, this new feature plush is ready to race! Check it out... 

The crew at Playmates Toys is rolling into the North American International Toy Fair with an expanded portfolio this year, moving well-beyond the Teenage Mutant Ninja Turtles offerings that they're known for, and into the realm of DreamWorks Television Animation's Voltron Legendary Defender and Cartoon Network's refreshed Ben 10, Look for photos and details soon, but check out an initial overview of what will be shown at the Playmates Toys booth, #2469, at Toy Fair from February 18-21, 2017.

The 2017 Toy Fair is getting underway at the Javits Center in New York right now, and while I'm not there in-person, I've still got tons of new toy news to share! One early reveal comes from the folks at Just Play, and it's a line that's an important one for our girls here at Rock Father HQ: Disney Junior's Doc McStuffins. With the series having been just greenlit for another season, Doc's adventures continue to go in new directions, and that means some great new toys. Over the past few weeks, a new collection of Doc McStuffins Baby toys have been hitting retail, including a Diaper Bag and Get Better Baby Cece, but the pinnacle of the new line is the Doc McStuffins Baby Checkup All-in-One Nursery. A follow-up to the famed (and at one time, extremely hard-to-get Check-up Center), this new playset will hit retail this fall, and is destined to become a sought-after holiday gift, and an early pick for my 2017 Holiday Wish Guide. Take a look!