Thursday, November 21 2013 16:45

Begun, the #CerealWars Have... STAR WARS is back with Big G CEREAL WARS: The Edible Episodes

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A long time ago at a breakfast table far, far away...

I was a kid who enjoyed the days of cereal with cool "prizes," many of which were fueled by my interests of the time. One such interest? STAR WARS. As a parent, I'm doing my best to make sure that The Force is strong with my daughters, and when General Mills started putting STAR WARS pens in boxes of cereal last year, we scored a couple - and R2-D2 was a big hit. Now, they're doing it again, with STAR WARS pens included in specially-marked boxes of Big G Cereals through the end of the year, complimented online by CEREAL WARS: THE EDIBLE EPISODES. Since we've got a couple of years to wait until Disney releases J.J. Abrams' STAR WARS: EPISODE VII for big screen, how about some small screen action? I even made an Edible Episode of my own...

Big Cereal WarsCEREAL WARS: THE EDIBLE EPISODES can all be viewed at this location, where you can also request a scene or win some cool prizes!

The 2013 STAR WARS collectible pen characters include: Darth Vader, Yoda, Chewbacca, Clone Trooper, Mace Windu, Obi Wan Kenobi, Anakin Skywalker and Jango Fett, all packed within specially-marked Big G cereals while supplies last (end of December 2013). Participating cereals include: Honey Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs, Golden Grahams, Cocoa Puffs, Trix and Lucky Charms. 


What would you like to see in a #CerealWars Episode? I think I'm going to make more myself...

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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