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Sunday, October 12 2014 00:17

Bread that Rocks? Yep, Dave's Killer Bread is no joke, but what a story behind it... (Food Review)

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I've covered a lot of ground here on THE ROCK FATHER over the years, but I don't think I've ever brought you a review of bread before. It takes something a little bit different to hook me, and DAVE'S KILLER BREAD had the story to pique my interest even before the girls and I tried the product, which is not just very, very good, but excellent. In fact, Dave's Killer Bread (Non-GMO, Organic, Project-Verified Whole Grain) actually accomplished an incredible feat - it's the only "grainy" bread that my girls have ever eaten, and thus far the only one they will eat. But there's a story to go along with this bread - one that will no doubt have a movie hidden within one day...

When a box containing two loaves of the Milwaukie, Oregon-baked bread arrived here at Rock Father HQ in Illinois (sent in timing with Back-to-School), I figured that the Seeded Honey Wheat and 100% Whole Wheat Bread would be the source of my sandwiches for a bit - the exact opposite of the "smooth" whole grains my girls are used to eating. They're exceptionally picky eaters, and it's reached the point of annoyance for my wife and I. I've tried to get them to try other breads, from the "beefy" kind I dig, to smooth whole wheat and rye. Completely rejected. The Dave's packaging touts "the bread heel you'll fight over," and that's fairly accurate - none of ours went to waste. 

Dave's Killer Bread at Rock Father HQ

Rock Father-Approved!Whether toasted, eaten right from the bag, served-up with peanut butter, turned into grilled cheese or flattened into a panini, Dave's Killer Bread is something special, and something that I hope will become available in our area at some point down the line, as it's currently available at retail in only about half of the country (but can be ordered online). As someone that's tried countless breads over the years, Dave's has a great product that's filling, tasty and healthy.

And my girls eat it! That right there earns the Rock Father-Approved seal as we find another lunchbox-ready item for the pantry.

But the story?

At it's core, Dave's is a story of redemption, though one recently tarnished by some unfortunate events. Founder Dave Dahl, pictured on the company logo, his long hair draped-down as he jams on a guitar, is an ex-felon. In fact, 1/3 of the company's 300+ employees are ex-felons, given "second chances" to honor the fact that Dave himself was given a second chance - one that allowed him to enter into the family business of baking, and create a small Empire that has amassed millions in sales based on a mix of a fantastic product and a community outreach. The success of the company led to Goode Partners, LLC (the folks who own Skullcandy headphones) buying into Dave's in an effort to take it National, and the outside interest might be what Dave's needs most right now. Check out last year's GOOD SEED: THE DAVE'S KILLER BREAD STORY...

The problem here, which is something I can't ignore due to the timing of my writing this entry, is that this story doesn't have a real ending yet - and since that video above, the current status has changed and is in-flux. Dave got himself into trouble with the law again last November, and the outcome has yet to be decided... which is exactly why it's good that someone else is running the show at Dave's Killer Bread since the guy on the package is hands-off at this point (Modern Farmer even made a comic out of the story). Sadly, Dahl is struggling with some mental health issues, and for that I wish him well, as I, too have faced a few demons of my own over the years. As his next chapter is still unfolding (a trial is set to start on October 17), Dave has been active on Facebook with updates, as well as speaking out about mental illness

In the meantime, Dave's Killer Bread is developing and releasing new varieties (like the just-issued Thin Sliced 100% Whole Wheat and Powerseed) on a regular basis as their National expansion continues. 

For more: http://www.daveskillerbread.com/
James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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