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Tuesday, May 31 2016 19:12

TMNTWeek: TEENAGE MUTANT NINJA TURTLES Cereal... the Battle for Breakfast Continues!

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Part of #TMNTweek 2016 on THE ROCK FATHER Magazine! Check out TheRockFather.com/TMNT for more.

The year was 1989, and as the TEENAGE MUTANT NINJA TURTLES celebrated their meteoric rise to the top of the Saturday morning cartoon charts and simultaneous infiltration of the action figure aisle, the battle against The Shredder and The Foot Clan wound up finding a new stage: the breakfast table. Produced by Ralston, who at the time were the kings of cool-looking, yet questionably-tasting cereals based on the pop culture icons of the day, the original TEENAGE MUTANT NINJA TURTLES Cereal  featured "Crunchy Ninja Nets" (think Chex) and Ninja Marshmallows for "a power-packed crunch!" Like most licensed cereals, it was a limited-time affair, but with the success of Nickelodeon's current animated series and the release of TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS into theaters, Mikey, Leo, Raph and Donnie are back in the kitchen in a new cereal, produced in 2016 by General Mills.

The whole grain corn and brown rice cereal featured miniature TMNT heads presented in four colors easily identified as the face mask color of each of the turtles.  

In a blog post over at General Mills, Nicholas Law, associate marketing manager, Cereal, states, "Our team created a unique cereal shape and flavor that we think fans will love when they get a chance to try it.”

Personally, I find the taste to be what you'd expect from a fruity cereal . After all, General Mills also makes TRIX. Here at Rock Father HQ, we play with our food on occasion, as evidenced by Casey Jones facing-off against The Shredder and a Foot Soldier from Playmates Toys' TMNT 2 collection.

Cowabunga!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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