Sunday, February 19 2017 10:24

Question: Does Your Phone Get Fondled More Than You Do?

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A baby food company wants you to get it on. Indeed, more of that can equal more mouths to feed in the long run, so it makes good business sense to encourage said activity. This is something I know well, as I've often joked to my wife that my entire current career path is completely based on the fact that we got it on at some point back in 2008, the end result being the birth of our first daughter in 2009, and thus, my being dubbed "The Rock Father." This site... these words... they wouldn't exist had it not been for my prowess, probably on a couch or something. Turns out, that's not completely the point of Plum Organics' Do Your Part(ner) campaign. Check this out...

For the past couple of years, Plum Organics has been encouraging "an unfiltered conversation around the realities of parenting – from work-life balance to diaper blowouts to picky eating." Launched earlier this month (Valentine's Day, and all), Do Your Part(ner) takes things to the next level by tackling parenting and relationships through research-confirmed stats that show that the majority (88%) of parents think having a good sex life with their partner is essential to their family’s happiness. Yet, for nearly half of millennial parents, it’s at the bottom of the list on busy days1. (And aren’t they all busy days?) So, what does this have to do with baby food? Plum Organics believes that a healthy relationship between parents is important for the entire family. It’s a topic personal to them because they're a brand by parents, for parents.

“Our Do Your Part(ner) campaign uses humor to empower parents to prioritize their relationships and make time for each other year-round, not just on Valentine’s Day,” said Ben Mand, dad and senior vice president of brand marketing and innovation at Plum Organics. “As a baby food brand, we’re also not shy in acknowledging that more quality time between parents might just lead to a few more babies for us to feed."

I'm going to agree with Ben here and say, "get it on!" Seriously, there's always new parents, and that means there's always a stream of new families discovering what I'm doing here at THE ROCK FATHER™ Magazine. In order to have more "families that rock," we need more non-parents doin' some "rockin'," if you catch my drift.

Check out Plum Organics' site, and take the #DoYourPartner pledge at http://www.doyourpartner.com/

1 Wakefield Research survey conducted between January 13 2017 and January 19 2017 among 1,000 nationally representative U.S. parents ages 18+. Survey sponsored by Plum Organics

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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