Tuesday, June 20 2017 09:59

The Legend of the Lucky Charms

Written by
  • While all content is editorially chosen, articles may contain affiliate links which may generate revenue for the site when a purchase is made.

Presented in collaboration between The Rock Father™ and General Mills #LuckyCharms

When it comes to the world of breakfast cereal, the halls of General Mills are legendary. Within the sacred confines of this breakfast behemoth lies secrets that children and families have been trying to unlock for decades (like where Sir Grapefellow and Yummy Mummy are hiding). Behind each door, a pathway opens to incredible new worlds inhabited by mythical creatures,iconic monsters and colorful characters each of whom have played a vital part in creating memorable breakfast experiences for generations.

Looking beyond those doors and off to the horizon, each rainbow brings with it a bit of magic - the prospect of what treasures might lie at the end of each one. Is the “pot o’ gold” a literal pot, or is that a metaphor for a bowl of the “magically delicious” Lucky Charms -- frost toasted oat cereal with marshmallows -- presented by Lucky the Leprechaun with a playful smile?

Lucky Charms

I remember simpler times growing up -- an era before smart “devices” and entertainment on-demand, when waking up in the morning for a bowl of cereal before school or on Saturday morning meant sitting down to enjoy some cartoons as well. Whenever Lucky would appear in commercials to announce the coming of a “limited edition” marshmallow, it was a big deal that all the kids would be talking about.

These days, Lucky Charms brings the breakfast magic with rainbows, pink hearts, shooting stars, hourglasses, clovers, blue moons, balloons, and horseshoes - all complementing those delicious toasted oats.

No matter how fast things tend to move in a world packed with work, school, countless activities (we've had everything from ballet and tap to gymnastics, scouting, baseball, theater and most recently, karate), hopefully our kids will one day remember the mornings we've shared enjoying breakfast together, munching on cereal like Lucky Charms. Generations have enjoyed it, and something tells me they'll one day pass the magic on to another one as well.

Follow the rainbow to your local Walmart to pick up your own box of Lucky Charms!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

Connect with James on Facebook or Twitter.