"When casting for a human that embodies the personality of our Red M&M'S spokescandy, we were looking for someone who is known for having a sarcastic sense of humor and know-it-all wit – Danny DeVito was the perfect human match," says Allison Miazga-Bedrick, Brand Director, M&M'S. "We hope our fans will be entertained by how we bring Red together with an iconic celebrity in a way that's never been done before."
In an appropriate digital connection, M&M's also cast YouTube star, actor and singer Todrick Hall in this year's commercial. During the spot, DeVito asks Hall, "Do you want to eat me?" – and Hall responds by shaking his head in disgust.
For more: http://www.mms.com/