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Thursday, June 07 2018 14:35

It's Ice... Cream. Ben & Jerry's Collaborates with Phish for a new Flavor

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This morning, I received an email that had started off with a very true statement: "Whether you're a true Phish fan or not, you've tried Ben & Jerry's classic flavor, Phish Food." I have, and I love it so much that at one point it was my favorite flavor from the Ben & Jerry's lineup, despite my not being a Phish Phan at all. Now, Ben & Jerry's has partnered with Phish for a third flavor to celebrate the 21st anniversary of The WaterWheel Foundation. It's Ice... Cream features a caramel malt ice cream with almond toffee pieces, fudge fish and a caramel swirl and was one of the original flavor concepts in the running back in 1997, to become Phish Food. Luckily, Ben & Jerry's Flavor Gurus never lose sight of a good flavor concept and have brought it to pints. A portion of all proceeds will benefit The WaterWheel Foundation.

To celebrate It's Ice...Cream, named after the 1991 Phish song "It's Ice," Ben & Jerry's has created a one-of-a-kind pack featuring exclusive artwork by renowned Phish poster artist, Jim Pollock. But the artwork doesn't stop with the Ben & Jerry's pint. Ben & Jerry's will be offering a merchandise gift pack available in limited quantities through store.benjerry.com, which includes a special poster design by Pollock. All proceeds of merchandise sales will directly benefit The WaterWheel Foundation.

phishpack

Phish drummer Jon Fishman notes "For over twenty years, Phish has enjoyed a great partnership with Ben & Jerry's and we're excited that this new creative flavor can continue to support the work of The WaterWheel Foundation."

It's Ice... Cream is a part of Ben & Jerry's uber-limited line known as Special Stash, which can be purchased exclusively at Ben & Jerry's Scoop Shops, store.benjerry.com, and select retailers.

For more information, visit: www.benjerry.com/flavors  

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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