"Boorito is a longstanding Chipotle tradition that's beloved by our fans," said Chris Brandt, chief marketing officer at Chipotle. "We love contributing to the Halloween spirit and seeing our customers show off their fun, creative costumes to celebrate Halloween and enjoy some of their favorite food."
Chipotle will also be taking the celebration to social media, holding an Instagram costume contest on Halloween.
Beyond the costume contest, Chipotle will sell new stickers with two exclusive Boorito designs in every pack, as well as a limited run of Tabasco scorpion sauce, on its online shop at Store.Chipotle.com, while supplies last.
For more information about this year's Boorito celebration, and the Burritos for a Year contest, please visit WWW.CHIPOTLE.COM/BOORITO.