As sales on BARBIE continue to slide, it's those monstrous teens from down the hall that continue to pick up the slack, with Mattel's MONSTER HIGH seeming to gain steam on a regular basis. While we're still in that spot where I'd figure my oldest is a tad young, she's fast-approaching the right age to go Monster-crazy, and some of her friends already have. What's new for 2014? Here's the product listing released by Mattel this week, showing off a few items that are in the doll aisles now, along with new offerings headed for stores this summer.
In all areas of media, there are certain companies that operate just on the fringe of good taste, principle... and intellectual property laws. Much like those companies that put out similarly-titled and plotted films that land on DVD racks just to confuse good-hearted grandparents (I'm looking at people like Engine 15 Media, with their dubious CARS & TOY STORY knock-offs; and whoever the makers of CHOP-KICK PANDA are), there's long-been some occasional similarities in the toy department from major and minor players alike. Such is the case with "The Toon Studio of Beverly Hills" (aka United Trademark Holdings) and their "Junior Elf Fairy PRINCESS" line, which I'm sure is meant to look nothing like the famous DISNEY PRINCESS collection. Nor is their "Original Cars" line supposed to evoke images of Disney-Pixar's CARS... their "Original Monsters" supposed to resemble UNIVERSAL MONSTERS... or the "Original Fairies" supposed to be anything remotely similar to Disney FAIRIES. So what of this new FAIRY TALE HIGH collection of dolls that showed up at Walmart and Toys "R" Us this past month? Nah, they're not similar to anything else out there right now.
Back to School. I do believe that this is the very first Back to School post that I've ever done on The Rock Father. While we didn't have a real "break" since we kept her in activities this summer at the same place... with the same teachers... and mostly the same class... our oldest will be Back to Preschool this Fall, and that got me thinking about one of the coolest aspects of the season: New supplies. That said, I'd been looking at lunch boxes (and totes and bags) and decided to compile some of my favorites here on the site. Take a peek at the list below. I've even given you some rock to listen to while browsing...
The Official Mattel Shop has launched their Cyber Monday Sale. Today Only, they're offering 25% Off Sitewide, plus Free Shipping on orders over $25. That means big savings straight from the source for great holiday gifts for any kid on your shopping list. Save on brands like Barbie, Hot Wheels, Monster High, Matchbox, WWE, Disney Princesses, Little Mommy, DC Universe, The Dark Knight, Polly Pocket, and much more!
Since launching The Rock Father last year, I've had a few people ask me why I've never covered MONSTER HIGH. "You have daughters..." Yes. "You love monsters..." Yes. But quite simply, my daughters are a little young to fall into the target demographic for the popular line of Mattel toys, so not having them in the house (yet), they hadn't hit the site. That changes today with the release of MONSTER HIGH: GHOULS RULE, an original CGI movie released in partnership between Mattel and Universal Studios Home Entertainment.