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This Sunday, the Super Bowl or "Big Game" (for companies not paying the license fee) is taking place, and for football non-fans like myself, the most important part isn't the game - it's the commercials. Of course, they tend to make their way online early these days, and that's the case with the latest offering from the folks at Kia, who've brought a true rock icon into the mix. To celebrate the launch of their long-awaited Kia Stinger GT (I really need to get behind the wheel of one), Aerosmith's Steven Tyler hits the track as the notes of "Dream On" begin to play in reverse as he de-ages in the spirit of the vehicle's tagline: Fueled by Youth. Meanwhile,  two-time Formula One and Indianapolis 500 champion Emerson Fittipaldi looks on approvingly as Tyler rediscovers his 25-year-old self. Check this out...

Published in Rock Father Rides

The Super Bowl or "Big Game" (for companies not paying the license fee) is happening this Sunday, and while I won't be watching the game (being "anti-football"), I do love the commercials. As it's been for the past several years, many companies are getting out in front of the Sunday push, releasing their spots early for the YouTube crowd, and today comes an early entry from M&M's candy. The question: What if one of their spokescandies came to life in human form? Well, we have the answer, and that answer is Batman Returns' Danny DeVito. Take a look...

Published in Food and Drink

I'm a huge fan of Kia's excellent new 2016 Sorento, which I reviewed here on THE ROCK FATHER a few weeks back. I'm also a huge fan or Pierce Brosnan - perhaps my favorite Bond - and spent much of the mid-90s pretending to be him while playing GOLDENEYE on N64. What's happened here is that Kia Motors America recently tapped Brosnan for their annual Super Bowl commercial, and with the "Big Game" taking place this weekend, an extended version of the spot has arrived. With the 2016 Kia Sorento being touted as "The Perfect Getaway Vehicle," it's only right that Brosnan looked back to his "action-adventure" days as James Bond when he got pitched the gig, right?

Published in Rock Father Rides

Note: My wife told me last night that she'd prefer I not post this... my annual anti-Super Bowl post. But since it was already written a few days in advance, I'd hate to let it go to waste.

This Sunday, while most of America is spending the evening shouting at the TV... wait a second. I wrote this before, didn't I? Well, yes, I sorta did, on "Super Sunday" last year. So here we are, nearly 365 days later, and SUPER BOWL XLVIII is about to kick-off, and just as I've done for many years prior, I will be watching - or doing - something completely unrelated to the "The Big Game." Ah yes, "The Big Game," the legally-enacted phrase that so many businesses use in place of "Super Bowl" thanks to the NFL's iron-fisted restrictions on people calling the game what it actually is (seriously: Does anyone think that some crappy used car lot really has any kind of official relationship with the NFL?). But then again, I don't like the NFL, either. Funny enough, I didn't even know who was in this year's Super Bowl until yesterday, and just found out where it's happening today.

Published in James' Journal

The Rock FatherTonight, while much of the Nation was shouting at the television and tossing back Budweisers while watching The Super Bowl (or "Big Game" since the NFL doesn't really want people calling it the "Super Bowl" without paying for the right to do so), I was involved in a massive project here at Rock Father HQ. Upstairs, I found myself bouncing between the rooms of The Rock Daughters™ while sorting the outgrown clothes and swapping out sizes with stuff from the garage.

Published in James' Journal