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This Back-to-School feature is brought to you in partnership with Costco and General Mills #CostcoBoxTops 

Like so many, I'd seen those Box Tops for Education tabs on product packaging for years, never realizing what a big deal they were until my wife and I actually had kids in school ourselves. For the past 20 years, General Mills has been supporting education and America's schools through a very simple program: Clip the box tops from specially-marked products, submit them to your child's school (or a school you support), and each will be counted as 10¢, with participating schools able to earn up to $20,000 cash per year (no maximum annual earning limits for schools earning eBoxTops or Bonus Box Tops) to use on important supplies. This year, Costco is making it even easier to rack-up the Box Tops fast, by creating specially-marked packages that come with 8 additional Box Tops plus a code that can be redeemed at CostcoBoxTops.com for a shot at winning the Golden Box Tops Challenge and scoring one of 3,000 Box Tops Prize Packs - each containing 100 eBoxTops... that's $10 for your school, and all the earnings come from products you were already going to buy anyway. It's a win-win for all, and it's easy!

Last month, we had a chance to sample an early batch of Thomas' Salted Caramel English Muffins and Bagels - the latest limited-edition flavor offering from the folks at Thomas'. I took them up to a lake house we were staying at in Wisconsin, serving them up as part of breakfast for our entire crew, and as expected - they were delicious. Salted Caramel is one of the latest flavor trends to really take off after building steam over the past few years, and while a few people have indicated to me that they expect it to challenge Pumpkin in the years ahead, I say that's foolish. As a pumpkin enthusiast, I can tell you that nothing will ever overcome the mighty gourd as The King of Fall! Compliment it, sure... and with chunks of Salted Caramel baked right in, these new offerings from Thomas' are really good - available through early October. Then it's Pumpkin Spice time!

It's #GhostbustersWeek...

Hi-C Ecto Cooler (1987-2001, 2016-?) is an absolutely legendary beverage. Back in the late 1990s, when I met the girl who would eventually become my wife, I would drink Ecto Cooler seemingly by the gallon, right alongside another creation of The Coca-Cola Company - SURGE. Following the triumphant, fan-led return of the latter beverage back in 2014, Ecto Cooler officially started hitting the streets again this past May, the idea being that the drink, spawned from the success of THE REAL GHOSTBUSTERS cartoon series (Slimer once adorned the packages) and which maintained a preseence on store shelves nearly a decade past its run, would once again reign supreme as audiences prepared for the release of Paul Feig's GHOSTBUSTERS: ANSWER THE CALL on July 15th. Indeed, Ecto Cooler is back! But can you find it?

This #RockFathersDay #DadHacks adventure is brought to you by Chuck E. Cheese's. The Rock Father has been friends with Charles for a very, very long time...

Father's Day, or Rock Father's Day™ as it's known around here, is June 19th, and as everyone gears up for the annual round of "What Dad Really Wants...," I can tell you that what I want is very simple: time with my family, and fun. While my perfect Father's Day is a pretty low-key affair in which I like to hang out at home and spend some time in the yard, I'm all for a little detour to one of the kids' favorite places, which just so happens to be one of my favorite places... a place "Where A Kid Can Be A Kid," or where a big kid can still be a kid because he's never really grown up, but he happens to have kids of his own now. It's in that spirit of family fun that my friends at Chuck E. Cheese's are celebrating dads this year, serving-up some exclusive Father's Day offers that everyone can enjoy. Ticket Blaster for Dad? A chance to win a trip to Great Wolf Lodge? Read on, friends...

Part of #TMNTweek 2016 on THE ROCK FATHER Magazine! Check out TheRockFather.com/TMNT for more.

When you think of the TEENAGE MUTANT NINJA TURTLES, certain elements tend to stand out more than others, and one of those things is Pizza! Ask any kid to tell you what a Ninja Turtle eats, and it's pretty much guaranteed that they'll only be able to give you one answer. Over the years, there have been many cross-promotional TMNT pizza tie-ins, with a Domino's driver appearing in the 1990 film, a mention of Pizza Hut in the 2014 film, and even frozen pizzas sold on the East Coast by Ellio's that were TMNT-branded. First-released last fall as a tie-in for the hit Nickelodeon TEENAGE MUTANT NINJA TURTLES series, Wicked Cool Toys' Teenage Mutant Ninja Turtles Pizza Oven lets kids made their own, personal, snack-sized pizzas pretty-much from scratch!

Part of #TMNTweek 2016 on THE ROCK FATHER Magazine! Check out TheRockFather.com/TMNT for more.

The year was 1989, and as the TEENAGE MUTANT NINJA TURTLES celebrated their meteoric rise to the top of the Saturday morning cartoon charts and simultaneous infiltration of the action figure aisle, the battle against The Shredder and The Foot Clan wound up finding a new stage: the breakfast table. Produced by Ralston, who at the time were the kings of cool-looking, yet questionably-tasting cereals based on the pop culture icons of the day, the original TEENAGE MUTANT NINJA TURTLES Cereal  featured "Crunchy Ninja Nets" (think Chex) and Ninja Marshmallows for "a power-packed crunch!" Like most licensed cereals, it was a limited-time affair, but with the success of Nickelodeon's current animated series and the release of TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS into theaters, Mikey, Leo, Raph and Donnie are back in the kitchen in a new cereal, produced in 2016 by General Mills.

As parents, we always want the best for our kids - that's an undeniable fact. There are times, however, when the scale of "good" vs "convenient" can sometimes tip in the wrong direction, and let's face it - we all hit that point. No matter how noble the intentions, nor how "perfect" we might try to be, a trip to the proverbial "dark side" can happen, so when new things enter our daily lives that help assist and accentuate what we're trying to do, we appreciate it - and it's little things, in this case, a juice drink. Sure, thinking of what kind of beverage to serve with a morning snack, a lunch break, or during outdoor play might not seem like a big deal, but when you go out of your way (and spend a premium price) to buy only organic fruits and such for the kids, why muck-up the vibe with some junky juice drink that's probably loaded with stuff like high fructose corn syrup? Capri Sun Organic helps strike the perfect balance between what kids love, and what parents love to give them. It's a certified USDA organic juice drink that also packs one full serving of fruit* in every convenient pouch.

It's not even summer yet, and I'm already thinking of the most glorious season of the year... Fall. As an unabashed fan of all things Pumpkin and Pumpkin Spice (when done well), I have high hopes for one of 2016's newest offerings, Pumpkin Spice Cheerios. Revealed via Bloomberg, it's a wonder that General Mills has waited this long to bring some pumpkin-y goodness to their famous oats since they already offer a ton of Pumpkin flavors throughout their other brands. While there's no release date announced just yet, I'd bet we'll start seeing Pumpkin Spice Cheerios on shelves (and pallet stacks, endcaps and other gloriously massive displays) right around the same time that the General Mills Monsters crawl out of their crypt... usually August/September.

Thursday, April 28 2016 08:16

Smucker's Unleashes the Power of PB&J for Team USA

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From school lunches to family picnics to team practices, America’s iconic sandwich – the peanut butter and jelly - has played an important role in the lives of many Team USA athletes. It’s why Smucker’s®, a proud sponsor of Team USA, is turning America’s passion for a PB&J into a way to support our Team USA athletes. Beginning today, for every tweet using #PBJ4TeamUSA, Smucker’s will donate $1 to the United States Olympic Committee (up to $200,000).

Folgers Brand AmbassadorAh, the weekend! A time to relax after a hard and honest week's work... to sit back and enjoy some quality time with the family. Or not. I don't know about you, but around here, there really isn't any down time. Family time, yes - but down time is non-existent. My wife is at her office Monday-Friday (and sometimes Saturday); I'm either working from home here in Illinois, or out on some crazy adventure (usually in Los Angeles); The Rock Daughters™ have school and preschool, respectively; and sometimes I have to tend to the band that I manage (in fact, a tour starts later this month, and I will join them on the road for a few dates). So the weekend... a time for even more activities, like ballet and tap. Sometimes there's theatre... or baseball... or gymnastics. My point? There is no end to the running, and it's a coffee-fueled affair (Folgers Ambassador - disclosure and all) - with the weekend being a week-ending wrap-up to my normal morning and mid-day routines. When I do relax, it's a prime example of some #CoffeeAndRock.

FolgersThey say that Folgers is the best part of wakin' up, and that's true, but it's an undisputed fact that Folgers Coffee is also an important part of the entire day... especially here at Rock Father HQ. As a Folgers Brand Ambassador, I last showed you how Folgers plays into the early morning - the first hour in which my wife leaves for work, and the girls have to get ready and off to school. But what about the middle of the day... the couple of hours in which I have to get the bulk of my work done, and hopefully meet a few deadlines before having to go get the youngest of The Rock Daughters from preschool? Having my own coffee bar ready to rock here at the house not only provides me with that essential fuel for the day, but also saves me two important things: money and time. Hot Coffee? Got it. Iced Coffee? Got it! Did you also know that Folgers Coffee can help your goatee grow longer?* And is there a ZOOTOPIA nod somewhere in this story? Watch the video below to find out!

Friday, March 04 2016 14:29

'Heart 2 Heart' Talks about Heart Health...

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THE ROCK FATHER Magazine has partnered with Life of Dad and Meta Wellness for the #Heart2Heart Promotion

No one wants to think about, or talk about heart health. I sure don’t, but when the opportunity came along to help spread the word about Meta and their Heart 2 Heart initiative with Michael Strahan, it was actually my dad that groaned - not me. Thing is, we’ve both struggled with personal wellness over the years, primarily with one big one - weight. While we’re fortunately pretty healthy right now (knock on wood!), there’s no reason not to make a change for the better, and that’s where this all comes together.

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