"People all over the country are welcoming the Magnolia brand into their lives, entrusting us to help make their homes even more beautiful," said Joanna Gaines, designer, home renovation expert and co-creator of Magnolia, "and that's exactly why I created Magnolia Home; it's what I'm so passionate about."
The official announcement for the line states that "the colors offered within the line reflect Gaines' personal design philosophy, with 25 of the 150 making up the specialty "Market Collection"; an assortment of Gaines' favorite colors specifically inspired by her life in Waco, Texas. Each shade within the Market Collection has a deeper meaning or story associated with it, further engaging fans and inspiring them to delve into the world of do-it-yourself."
Magnolia Home by Joanna Gaines Paint is a premium, stain-blocking interior paint and primer in one that is durable and easy to maintain. The 100% acrylic formula from the KILZ® Brand delivers excellent stain blocking, hide and coverage. Once on the wall, it is not only grime, dirt and mildew resistant, but it is also easy to clean with warm soapy water.
Previously-available through Gaines' own Magnolia Market, now all 150 colors in the Magnolia Home by Joanna Gaines line will be available for purchase online at acehardware.com and nearly 500 Ace stores nationwide in gallon sizes and in matte, eggshell and satin sheens for $44. Eight-ounce samples of the colors in eggshell sheen can also be purchased for $8.