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Friday, February 16 2018 08:20

#TFNY: Clap On, Clap Off - NECA Just Acquired Chia Pet and The Clapper

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Ready for a Chia PREDATOR? While we don't know if that will be a thing, a surprising announcement arrived just before the start of New York Toy Fair this weekend - National Entertainment Collectibles Association (NECA) has acquired the company behind Chia Pet and The Clapper. NECA has taken control of both Joseph Enterprises, Inc. (JEI) and Joseph Pedott Advertising and Marketing, Inc. (JPAM), which join the NECA family of specialty entertainment companies. NECA promises that these are  "poised for cross-company collaboration."

Joseph Pedott, founder of both companies and the man responsible for the decades-long success of Chia Pet (which debuted in 1982) and The Clapper (first sold in 1985), will remain involved for the transition to help oversee the businesses as they are integrated into the NECA family.

“The legacy built by Joseph Pedott will always be in the DNA of the company. I am honored to continue his legacy,” said Joel Weinshanker, COO of NECA. “Thanks to him, more people in America have seen a commercial for the Chia Pet or The Clapper than watched the past nine Super Bowls combined. The average person on the street can sing one of the jingles. They’ve appeared in countless movies and TV shows; they’re even housed in the Smithsonian. That’s a cultural resonance most products can only dream of.”

Toy Fair - The Rock Father

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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