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Presented in collaboration between The Rock Father, Boudreaux’s Butt Paste® and Life of Dad

Let’s talk about butts. I don’t talk about butts too much here on THE ROCK FATHER Magazine, but being “The Rock Father” and all, I do know a thing or two about butts. Soft butts, firm butts, there’s all kinds of butts, but as a dad with two young daughters, I can remember a time when it was all about those baby butts. In a perfect world, they’re soft and smooth, but we all know that irritation is a big time problem, and I remember those sad cries when diaper rash would rear (no pun intended) its ugly redness, making those little butts painful to touch. I tried many products to help those butts, and it wasn’t until I came across Maximum Strength Boudreaux’s Butt Paste® that I was truly #KickingRash! In fact, even though the girls are well beyond diapers, I still keep some Butt Paste on hand since you never know when it might come in handy. So… with all that rash-kickin’ power, what else could it help clear up?

Published in James' Journal

A baby food company wants you to get it on. Indeed, more of that can equal more mouths to feed in the long run, so it makes good business sense to encourage said activity. This is something I know well, as I've often joked to my wife that my entire current career path is completely based on the fact that we got it on at some point back in 2008, the end result being the birth of our first daughter in 2009, and thus, my being dubbed "The Rock Father." This site... these words... they wouldn't exist had it not been for my prowess, probably on a couch or something. Turns out, that's not completely the point of Plum Organics' Do Your Part(ner) campaign. Check this out...

Published in Food and Drink

THE ROCK FATHER has created this post as part of a #sponsored series with Socialstars and Zicam®; all opinions are that of James Zahn. #ZicamCrowd

Passing the midway mark in February is always a weird thing when it comes to my overall mood. It's that mid-winter time when you can tell that spring is lurking in the distance (regardless what that jerk, Punxsutawney Phil says), and soon things will brighten up. What bothers me most is the gloom that tends to hang high above the bridge between February and March, and as someone that prides himself on a well-manicured lawn and landscape, seeing the grass matted down, brown, dry, and looking like debris-infested straw is just depressing. Everything needs to be cleaned-up, but I just know that there's another blast of snow (or two) still yet to come, as the temperature continues to swing between sub-zero and the fifties as erratic as an off-balance washing machine. One thing that breaks the gloom is an adventure, and whether it be more travel, or simply some big events close to home, one thing that can really put a damper on things is a cold. Yes, a cold... that looming enemy that's always chasing me, and forever seeking a fight. My arsenal must be ready. 

Published in Health & Fitness

For most families, when it comes to raising kids, you don't get many chances to do things right the first time. Those "firsts" are typically a per-child affair, and in our case, we've experienced certain milestones twice because we have two girls, and hopefully we've done better with our youngest than our oldest. There's a learning curve, and it's always fascinating to see how quickly the tools to help parents evolve. Bonding and separation anxiety are things that I certainly didn't consider in our pre-parent days, and while I think that bonding was a non-issue, anxiety is a thing. For new parents, now there's the CuddleBright™ Experience - the first and only routine-based experience aimed to connect, comfort and calm both parent and child during times of separation. This four-component system is geared toward children ages 0-5 and their parents, and to celebrate it's launch, the development experts at the Simms/Mann Institute have teamed-up with The Rock Father™ to give YOU a chance to win the complete set. Check out the details and enter below!

If the Nintendo bug hadn't already been firmly established in my girls thanks to genetics, the trip my oldest and I took to Nintendo of America outside of Seattle last November certainly brought it to the forefront. There, we met with the experts (including President and COO Reggie Fils-Aimé) to get an inside look on all the latest games for the 3DS, and what's coming soon (looking at you, Nintendo Switch). Now, despite the fact that it's one of Nintendo's biggest hits (and one I dealt with on the retail side circa '96-2000), Pokémon is still very foreign to me - as I expect it is for many parents. That's exactly why my friends at Nintendo are having a special YouTube Live session: Parents' Guide to Pokémon.

Updated 1/23/2017 with the official commercial for the Dads Who Play Barbie campaign. This goes bigger than just "play kits": I didn't know it until becoming The Rock Father™, but there's few things better than father-daughter playtime. While our girls have many interests, the classics are always a part of things, and Barbie dolls have been a part of the mix for a few years now. I used to play Barbie with my sister as kids back in the 80s, so getting into it again as a dad wasn't a big stretch. A few years back, I even tracked-down a "new old stock" Barbie and the Rockers "Hot Rockin' Stage" to really bridge the generations (read about that here). Now comes news that for other dads like myself, Mattel just launched a collection of #DadsWhoPlayBarbie Play Kits - "curated to celebrate the special bond between a girl and her dad."

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