Monday, May 11 2015 09:51

BLAZE AND THE MONSTER MACHINES Toys Arrive at Toys "R" Us, DRAGON ISLAND DUEL Heads for Nickelodeon...

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One of the biggest stories here on THE ROCK FATHER in the past few months was the news that toys based on NickJr's BLAZE AND THE MONSTER MACHINES were headed for Toys "R" Us. Reaction to that first-look at the new, high-octane vehicles from Mattel's Fisher-Price (especially on Facebook & Instagram) just solidified how much kids are loving the excitement of the STEM (Science, Technology, Engineering and Math) infused series. Now it's official - the BLAZE AND THE MONSTER MACHINES Toys have arrived in-store and online exclusively through Toys "R" Us - a launch perfectly-timed to the debut of DRAGON ISLAND DUEL, airing Monday, May 25th at 11am ET/PT on Nickelodeon. While we have not yet had a chance to check out any of the toys personally (our eyes are on the Die-Cast collection), I've heard from a few readers that have, and the folks at Nick did provide us with an early look at DRAGON ISLAND DUEL, which is officially Rock Father-approved!


In “Dragon Island Duel,” Blaze and Crusher go up against each other in a one-on-one high stakes race to the top of Mount Dragon. Although it’s one of the toughest races their team has ever faced, best friends Blaze and AJ know they have what it takes to beat Crusher--the unstoppable power of friendship! Despite Crusher’s attempt to cheat and trap Blaze in a cave far off the course before the race begins, AJ manages to free his best friend while overcoming larger-than-life obstacles along the way. Crusher tries to cheat one last time along the route, but Blaze and AJ prove no one can beat best friends by winning the race in a thrilling finale. Throughout the half-hour special, preschoolers will be introduced to the STEM concept of investigation. 

“Ever since Blaze and the Monster Machines roared to life last fall, preschoolers have been clamoring for toys starring the show’s entire gang of witty and vibrant characters. We worked closely with our partners at Fisher-Price and Nickelodeon to be the first retailer to race this action-packed line of playthings to shelves for little fans, providing them the opportunity to extend the high-octane stunts, songs and monster adventures from the show during playtime.”Jamie Uitdenhowen, Toys“R”Us
Fisher Price Nickelodeon BlazeBLAZE AND THE MONSTER MACHINES Toys:

Straight from Axle City to Toys“R”Us® comes an all-new assortment of toys from Fisher-Price based on the hit Nickelodeon preschool show, Blaze and the Monster Machines.  Featuring the heroic monster truck, Blaze, his 8-year-old driver, AJ and many of the show’s dynamic and clever characters, the preschool line of road-ready vehicles, die-cast and plush are available only at Toys“R”Us stores nationwide and Toysrus.com, now through the end of July.

Additionally, to celebrate the release of DRAGON ISLAND DUEL, NickJr. has launched an all-new free-to-play companion game on their website, DRAGON ISLAND RACE, and an update to their Blaze iOS App.

Stay tuned, and race-on!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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