Exclusive: Is Something BIG Coming from Hot Wheels and Step2?

Wednesday, July 22 2015 07:46

Exclusive: Is Something BIG Coming from Hot Wheels and Step2?

Written by James Zahn

On my recent trip to the Ohio headquarters of The Step2 Company, I turned a corner to find something mysterious... large... and previously only rumored to exist. The legend turned out to be true... and there it was - headlights shining at me - glaring in front of an iconic blue and orange color scheme that can only be claimed by one of America's biggest and best-selling automakers. Granted, they're usually 1:64 in scale and made largely of diecast metal, but I don't know if any car brand has moved more units than Hot Wheels since the first "Redlines" rolled-out in 1968. The odd thing here is that I found myself staring at what may be one of the biggest Hot Wheels items ever to be produced... and it wasn't in the famed Southern California Design Studio that Mattel has established for Hot Wheels, but in the Ohio testing facility of fellow toymaker Step2. Take a peek at this, and look very closely...

Hot Wheels + Step2 - What is this???

There are secrets in that picture. Can you find them?

As a Step2 Brand Ambassador and life-long fan of Hot Wheels, I'm already pushing the boundaries of what can and cannot be said or shown. All I can say right now is to stay tuned... not just to THE ROCK FATHER Magazine, but also to both Step2.com and HotWheelsCollectors.com in the weeks ahead. What exactly is this? What's the sticker price and available color options? I'm already being told to say no more, but Step2 and Mattel are about to unleash some high-octane fun that kids everywhere are going to want...

Published in Rock Father Rides

Tagged under

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance. Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and writes a regular Star Wars column - Transmissions from a Galaxy Far, Far Away for The Pop Insider. He also regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers.

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team, Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here.

Connect with James on Facebook or Twitter.