"Hot Wheels has remained a beloved brand for nearly 50 years. Car play is an intuitive play-pattern which has contributed to Hot Wheels' success as the number-one selling toy in the world," said Chris Down, Senior Vice President and Global Brand GM, Hot Wheels, "We aim to nurture the 'Challenger Spirit' in all kids by encouraging them to try, fail, and repeat to achieve success. Our 'Challenge Accepted' campaign does exactly this in an unexpected and exhilarating way."
Look for icons like these on Hot Wheels packaging to see what skills they promote:
For more Hot Wheels action, check out HotWheels.com/ChallengeAccepted