Thursday, September 28 2017 08:00

Hot Wheels MindRacers Marks a New Era of Play for Boys and Girls...

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It's been nearly 50 years since Mattel launched Hot Wheels back in 1968, and for the past five decades kids have been imagining their toy cars rolling out on exciting adventures that tap into unique heroic personalities. Despite so many years of play for kids of all ages, it's only been within the last few years that a cultural shift has been taking place in the way that toys are marketed, and for the first time ever on a Hot Wheels box, the description reads "For boys and girls…” That new product is Hot Wheels MindRacers, the latest addition to the "New Play Movement" from Osmo, who have worked together with Mattel to create an experience in which physical play with diecast cars seamlessly blends with digital gameplay. Check out a video preview and full details below for the debut of Hot Wheels MindRacers!

Get ready for high-speed action! Kids pick their cars from the included fleet of real- Hot Wheels cars, set them on the starting line and — ZOOM! — they’re launched on a full-throttle drive straight through the screen and into awesome worlds.

“Hot Wheels created an iconic childhood toy by inspiring imaginations with healthy play centered on physical cars,” explained Pramod Sharma, CEO and co-founder of Osmo. “Now, we’re taking that beloved experience and blending it with the power of computer vision and AI to bring these cars to life.


Play Fast, Think Fast.

MindRacers requires an iPad and comes with six collectible Hot Wheels cars, a launcher and 32 game pieces. Osmo’s proprietary Reflective Artificial Intelligence turns the physical space in front of the iPad into an interactive controller for the digital screen.

Each Hot Wheels™ car comes from a its own epic universe

Race through 8 different worlds, on tracks that deliver unique thrills and challenges around every corner.

Press MR kids attic a

Play Together

Share fast-paced fun with friends and family. Race against each other one-on-one or work together to beat challenges.  Whether you race in the competitive or cooperative mode, against another player or against the AI, MindRacers is ready to test your skill and daring.


MindRacers is suggested for kids ages 7 and up and is available as an add-on to existing Osmo sets for $59 at PlayOsmo.com, and Amazon.com, and as a $79 Kit, including an Osmo iPad Base, at Best Buy.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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