Pickup Pride is a new campaign from the folks at Shell ROTELLA®, and they've officially filed a petition with The White House to name the pickup truck "The Official Vehicle of the United States of America."
As of this writing, the petition only has 105 signatures of the 100,000 that are needed by November 3 to garner a response. Indeed, the pickup truck has done a lot for America, but I think the "Official Vehicle" designation might inspire some debate.
Check out the Shell ROTELLA site for more.
Pictured Top: A modified pickup truck from Tommy Pike Customs. Photo provided by Shell.