Monday, December 18 2017 12:38

"500 to the 500": Busch Beer is Sending 500 Fans to the 2018 Daytona 500

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2018 Daytona 500 The 2018 Monster Energy NASCAR Cup Series is just around the corner, and there's no race more iconic in that scene than the Daytona 500. For the 60th running of the mighty race, the sound of 40 stock cars tearing up the 2.5-mile tri-oval will be accompanied by the cheers of 500 fans who will be brought to Florida by the folks at Busch Beer, and you could be one of them. Check out the details below, which arrived here at Rock Father HQ this morning...

From the Official Announcement: The iconic #BUSCHHHHH harmony will echo throughout the World Center of Speed as 500 guests of Busch beer take in the Great American Race after meeting Kevin Harvick, the 2014 NASCAR Cup Series champion and driver of the No. 4 Busch Ford Fusion for Stewart-Haas Racing.

Two hundred and fifty winners will be chosen, and each will be able to invite one lucky friend for an all-inclusive trip to the Daytona 500. Busch will take care of travel, lodging and meals. It’s Daytona done right. For entry details and official rules, check out Busch.com


“The Daytona 500 is the biggest race we run every year,” Harvick said. “You always hear about people who say winning the Daytona 500 isn’t like winning any other race – and it’s not – it’s the Daytona 500. After you win it and you see all the things that come with it, you learn very quickly that the Daytona 500 is special. It means a lot to this sport, and it’s an honor to have my name on the Harley J. Earl trophy. With 500 of our biggest Busch fans at this year’s Daytona 500, a win just might make for the biggest victory party Daytona has ever seen.”

Busch is in its third year as a primary partner of Harvick and Stewart-Haas Racing, extending its storied NASCAR history. Busch first became involved in NASCAR in 1978 when it sponsored the Busch Pole Award. The brand has been engrained in the sport ever since, introducing the Busch Clash in 1979, serving as the title sponsor of NASCAR’s stepping-stone division to the Cup Series from 1984 through 2007, as well as being the “Official Beer of NASCAR” from 1988 through 1997.

Please note: The Rock Father™ is not involved in this promotion or connected to Anheuser-Busch in any way. We're simply sharing news.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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