The world of Screechers Wild! has already been built-out with character backstories, and will soon be supported by animated webisodes. So what exactly is a Screecher?
A Screecher is the alchemic melding between driver and machine into one massive mecha-kick-butt-creature! Taking driving to the next evolutionary level, Screechers are— true to their namesake— part hot rods, part animal spirit avatars.
Imbued with both advanced racing mechanisms and state-of-the-art beast weaponry, a Screecher is a vehicle with a hidden second self!
Right now there's 19 toy vehicles announced thus far, split into categories of Level 1, Level 2 and Level 3. While the latter series is a Toys "R" Us exclusive here in the U.S., the others are making their way to mass retail right now, and they've just hit Amazon (Target and Walmart will have them soon). Aside from the vehicles, there's also a Rapid Fire Disc Launcher and a Speedlauncher, which launches both discs and Screechers.
For more: http://www.alphatoys.com/screecherswild