Sponsored by Hot Wheels, all opinions are that of The Rock Father™
There’s certain things that tend to appeal to children almost by default - things like dinosaurs, wide-eyed cartoon characters, sandboxes and large vehicles. For the latter, monster trucks are a big thing with cross-generational appeal. Once a side-show act at local motorsports events, monster trucks are now an arena-filling main event spectacle that is truly a global phenomenon - reaching families far beyond their roots in the garages and dirt tracks of the American Midwest. Kids have long held the desire to bring that excitement home, and for years the team at Mattel has been crafting diecast replicas that have become sought-after by kids and collectors alike. But just as the real-life monster trucks have evolved over the years, so have those in the toy world, and now comes the time to fire up the engines and raise the garage door on the next big thing from the crew in El Segundo… Hot Wheels Monster Trucks!
For those heading to San Diego for Comic-Con International (SDCC) this week, Moose Toys will be rolling into the convention center with their Shopkins Cutie Cars Golden Collection. Glittering in gold, these Cutie Cars will add weight to your collection with a premium die-cast finish. There will only be 500 of this pack available during the show, which includes premium Carrot Cake and Donut Deluxe cars. These will be available at the UCC Distributing booth #5610.
Mattel's Hot Wheels Pop Culture Assortment is an ever-changing collection of vehicles that feature artwork inspired by many fandoms and interests. Unlike the Character Cars, which take design cues for body styles from actual characters, these are traditional, yet highly-detailed vehicles that are emblazoned with colorful art - think along the lines of those custom 70s vans that used their panels as a canvas. For the latest series, it's all about the Wonderful World of Disney, specifically some classic animated films from Walt Disney Animation Studios. The Jungle Book, Snow White and the Seven Dwarfs, Fantasia, 101 Dalmatians and Peter Pan are all being paid tribute with the latest assortment. Check 'em out below!
Hot Wheels are something that I've written about regularly here on The Rock Father™ Magazine for the better part of a decade. This year, Mattel's iconic diecast vehicles are celebrating a milestone - their 50th Anniversary - and we were able to take part. Earlier this month, a crew from NBC News paid a visit to Rock Father HQ not to meet with me... but to interview our girls, The Rock Daughters™. Addie and Finley have a Hot Wheels collection that far eclipses what i had as a kid, and little Finley is the proud owner of one of the rarest Hot Wheels products ever made - The Rock Daughter™ Edition Hot Wheels Bed, created three years ago in collaboration between Mattel, yours truly and The Step2 Company. On June 5, 2018, NBC Nightly News with Lester Holt aired the Hot Wheels special feature as the NBC Nightly Snapshot. If you missed it, here's the video in its entirety...
Part of a series of features from The Rock Father™ celebrating the 50th Anniversary of Hot Wheels.
To celebrate the 50th Anniversary of Hot Wheels, Mattel is throwing things back to where it all began... to May of 1968 when a 1:64-scale Spectraflame blue Chevrolet Camaro first hit stores. Elliot Handler, who co-founded Mattel with his wife, Ruth, wanted to do something big. He wanted to create a toy car that was better than anything else out there at the time. It had to look cooler. It had to perform better. And, with a rocket scientist and the help of Harry Bentley Bradley, a designer plucked from General Motors, an icon was born. Famously stating "Those are some hot wheels!," the "fastest metal cars in the world" now had a name and 15 more would join that blue Camaro to become known as the original "Sweet 16." These rides have become highly sought-after, so for Hot Wheels official birthday (May 18), Mattel has unleashed the Hot Wheels 50th Originals Collection. The assortment includes replicas of five Hot Wheels from the Sweet 16, each presented with legacy graphics, detailed Spectraflame paint, Redline wheels, and just like the originals, they come with a collectible button packed alongside the car on reproduction blister packs that look just like they did back in 1968!
The first in a series of features from The Rock Father™ celebrating the 50th Anniversary of Hot Wheels.
Since the launch of Mattel's Hot Wheels back in 1968, there have been hundreds (perhaps thousands) of playsets released, each providing an environment for generations of children to enjoy countless hours of high-octane imaginative play. At the center of that, the ever-updated range of garages has always been the pinnacle (we love our Ultimate Garage), but those were seldom portable - which is where the Sto & Go collection came in. Launched in 1979, the Hot Wheels Sto & Go Playsets perfectly reflected their name, packing big fun into a set that could quickly be flipped into a briefcase form that's ready to go wherever the family might be headed. Perhaps the most famous of the sets is the one that I had - the Hot Wheels Sto & Go Service Center, but there were several others, including the Sto & Go City, Construction Site, Car Wash & Service Station and lesser-known versions like the "Trucks & Trains" Railroad Freight Yard, Alpine Mountain Adventure military-themed "Action Command" Sto & Go Base. The line ran into the 90s before going dormant for a bit, but in 2016 it returned as part of the Hot Wheels Retro Style Series. Available exclusively at Target, the modern Hot Wheels Sto & Go Playset is not a direct copy of any of the vintage sets, but rather inspired by the best features of what came before it - largely pulling from the Service Center and City Sets. Check out the music video below to see this set in-action!