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The Hess Toy Truck has been a holiday tradition since 1964, but in 1998 the vehicles spawned something... smaller. 2018 marks the 20th Anniversary of the Hess Toy Truck Mini Collection, launched in 1998 as a way to pay tribute to the holiday Hess Toy Trucks from the past. Of course, the Hess Toy Truck isn't always a "truck," but sometimes a different type of vehicle or a hauler of some type. To celebrate two decades of the minis, the 2018 Mini Collection is a limited-production set of three highly detailed, small-scale versions of classic holiday Hess Toy Trucks – the 1970 Hess Toy Fire Truck, the 1977 Hess Fuel Oil Tanker, and the 1988 Hess Toy Truck and Racer. Thanks to the folks at the Hess Corporation, we got our hands on a set early to have some play time and a photo shoot here at Rock Father HQ. Let's take a look...

Published in Rock Father Rides

2015 Holiday Wish GuideWhile the Hess Corporation sold their gas stations to Speedway last year, the tradition of the Hess Toy Truck continues, and the 2015 Edition is about ready to roll. Like last year, the 2015 Hess Toy Truck will be sold online (beginning November 1), and will include five Energizer batteries and free standard shipping. What's different this year is that the trucks will also be sold at 10 select shopping malls in New York, New Jersey and Pennsylvania, and 100 lucky fans will unwrap a surprise this holiday season – a Silver Edition 2015 Hess Toy Truck, which will be randomly awarded in place of the 2015 Hess Toy Truck. Sorta like Willy Wonka's Golden Ticket, but with a cool toy instead!

Published in Rock Father Rides

Holiday 2014I had a very "Christmas morning" type of moment here at Rock Father HQ not long ago, a priceless moment, yet one that comes with the unique position of running this website - I'm always afraid of messing up the timing with my little ones, if only because the stuff I write about can come seasonally ahead-of-schedule. Just a couple of weeks ago, I featured the Collector's Edition Hess Toy Truck (which is now sold out and going for insane prices on eBay) in my 2014 Holiday Wish Guide, a special entry into the long-running series of Hess Toy Trucks that I'd written about in the past, but always had to admire from afar since they were previously an "East Coast" tradition. But that wasn't the only truck that the Hess Corporation released this year, but a companion to the 2014 50th Anniversary Hess Toy Truck and Space Cruiser with Scout a three-in-one toy that was just released for this Holiday season. Wouldn't you know, a rectangular box, neatly enveloped in Hess green wrapping paper arrived here at our home, and I gave it to Little Finley to open. Her reaction was beyond adorable.

Holiday 2014I've written about the Hess Toy Truck several times here on THE ROCK FATHER, but since it's been an East Coast tradition, we never owned one until earlier this year when we were out in Pennsylvania and managed to score a Hess Miniature Truck at a Hess Express location. The Hess Toy Trucks have always been fascinating to me since they're a true American classic - launched in 1964 as an affordable, high-quality toy - and one that's become a phenomenon loved by families and collectors alike. This year, they've taken the trucks online, and in honor of the Hess Toy Truck’s 50th anniversary, Hess Corporation has released the first-ever Collector’s Edition Hess Toy Truck, an individually numbered tanker truck with a replica of the original 1964 tanker trailer inside. Thanks to the folks at Hess, we now have one - and I'm including this as a must-have in my 2014 Holiday Wish Guide. Just look at how beautiful this is... packed with play features and more than 100 working LED lights...

If you don't live on the East Coast, there is a good chance that you've never been to, and probably have never even heard of Hess Express stores. While I've never actually been to one (we live near Chicago), I'm familiar with them... since I like toys. You see, Hess has an annual tradition each holiday season (which I've written about in the past) in which they release what has become known as "The Hess Toy Truck," and they've been doing it for fifty years - a tradition introduced by Leon Hess in 1964 as "a fun, high quality and affordable toy for families during the holiday season." This year, there will be a Hess Toy Truck unveiled for the holiday season, but it's also sort of the end of an era, as Hess announced this past week that they're selling their retail stores to Marathon/Speedway, and will becoming a purely-production company.

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We don't have HESS EXPRESS stores here in the Midwest, but my friends on the East Coast do, and today comes some pre-Holiday news regarding an annual tradition for those with a Hess nearby: The Hess Toy Truck. For nearly 50 years, families have been picking up and collecting the Hess Toy Trucks, which were introduced by Leon Hess in 1964 as "a fun, high quality and affordable toy for families during the holliday season." While the line has gone beyond just trucks to include vehicles such as a police car, fire engines, a space shuttle, jet, and race cars, this year they're back to trucks, with the 2013 Hess Toy Truck and Tractor. Check it out below... 

Published in Rock Father Rides