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Since 1964, the Hess Toy Truck has been an annual tradition of collectible holiday toys. For years, families on the east coast would look forward to the reveal of the annual Hess Toy Truck - which hasn't always been "a truck," but a high-quality vehicle offered at a great price and wrapped-up in signature green giftwrap, ready to roll for the holidays. Because it was an east coast thing, we'd missed out on it since we didn't have Hess Express gas stations here in the Midwest, but we really started getting into these around five years ago - ironically, just a year or so before Hess sold-off their gas stations. While the stores may be gone, the tradition of the truck lives on, and every year on November 1, a new Hess Toy Truck becomes available exclusively on HessToyTruck.com. We recently got our hands on the 2017 Hess Dump Truck and Loader (sent to us for review), and after seeing the girls eagerly crack it open, it's easy to see why it's a top pick in my annual Holiday Wish Guide™!

Published in Rock Father Rides

A Holiday tradition continues with the release of the 2017 Hess Toy Truck! Officially launched at 10am ET on November 1, the 2017 Hess Dump Truck and Loader is available exclusively via HessToyTruck.com, continuing the pattern of the last few years following the sale of the Hess Express stores.  With over 30 brilliant LED lights plus realistic sounds, the over-sized dump truck and 2-way motorized, track-driven loader are a versatile team, ready to tackle the toughest jobs! Check out all the details below!

Published in Rock Father Rides

I've written a lot about the Hess Toy Truck over the years, and while that remains a Christmas tradition, I don't think I've ever said much about their summer tradition - the Hess Mini Truck. For 17 years, Hess released a mini version of their iconic holiday toy truck - most recently offered for sale in 2014. Funny enough, that's the only Mini we have in our collection here at Rock Father HQ, as we picked one up at a Hess Express in Pennsylvania while in the midst of an epic road trip.  In the three years since, fans have been demanding a relaunch of the Mini Hess Toy Truck, and today the Hess Corporation answered the call. Not only is Hess bringing back the Mini Hess Toy Truck, but they’re doing it as a special release on an exclusive basis in a way they never have before.

Published in Rock Father Rides

I do love classic traditions, and one that was previously an East Coast thing first landed firmly on my radar about five years ago, when I started writing about the Hess Toy Truck during the Holiday Season. 2016 marks the 52nd year for the annual toy, and it's the third year (and fourth truck) that the folks at the Hess Corporation have graciously sent to Rock Father HQ for review. As the story goes, Leon Hess wanted to offer an affordable, yet exceptionally high-quality toy for customers of his Hess Gas Stations, and in 1964, the first Hess Toy Truck was released. Over the years, the "truck" wasn't always just a truck, but often a hauler paired with a secondary, complimentary vehicle - sans a few years where the "truck" was actually something totally different - like an oil tanker. Over the past few years, the vehicles have been made to include an impressive array of action features that rival even the biggest of toy makers, packing LED lighting, digital sounds and more into packages with Batteries included. For 2016, it's the Hess Toy Truck and Dragster!

Published in Rock Father Rides

It's November 1, so that means that the arrival of the Hess Toy Truck, a tradition that began back in 1964, is here. Previewed in early October with an image of gleaming pistons alongside the message that the truck "is coming with more power than ever," the 2016 Hess Toy Truck and Dragster retails for $31.99 with free standard shipping and five Energizer® batteries included. The vehicle went on-sale exclusively via its official website at 10am Eastern time, with an immediate queue forming some 20 minutes+ deep in order to meet demand and avoid the crashing that plagued the 2015 launch - the first time that the trucks were offered as an online affair following the sale of the Hess Express Stations the year prior.

Published in Rock Father Rides

'Tis the Season for the annual arrival of the iconic Hess Toy Truck! Hess Corporation today announced that the 2016 Hess Toy Truck will be revealed and available for purchase starting on November 1 at 10:00 am EDT exclusively at www.hesstoytruck.com. This year's holiday truck will retail for $31.99 with free standard shipping and five Energizer® batteries included. The 2016 truck marks the 52nd year for the toy - a tradition that began back in 1964 with the release of the very first Hess Toy Truck. Despite "truck" being in the name, the annual release hasn't always been a truck, with past vehicles including helicopters, boats, RVs, race cars and more joining the fleet. 

Published in Rock Father Rides
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