The year was 1980. Charles Lazarus had been crowned "The Toy King," with his retail empire having grown from its modest beginnings as the Children's Bargain Town into a household name as Toys "R" Us. What started in 1948 as a place to buy baby furniture had evolved into a place that kids across the country would dream of - a rainbow-striped paradise of toys and games stacked floor-to-ceiling. His mascot had become an icon, and Geoffrey the Giraffe would soon start a family of his own, with wife Gigi, son Geoffrey Jr. and daughter Baby Gee entering the fold. Of course, a growing family will often prompt a search for a bigger ride, and for Geoffrey that search led a meeting between The Toy King of the East Coast and The King of the Kustomizers on the West Coast - legendary car builder, George Barris. It was time to build "The Geoffreymobile."