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The unboxing phenomenon continues to grow and with no signs of slowing down, toymakers are becoming more innovative in finding new ways to bring the elements of surprise and discovery home. From Moose Toys, makers of Shopkins and The Grossery Gang, comes Treasure X, - "the ultimate unboxing experience!" Combining several play patterns into one all-new experience, Treasure X gives kids the opportunity to rip, dig and fizz their way through 10 layers to discover the secrets hidden within - and there's a chance to find real gold-dipped treasure! It's excavation, unboxing, sensory stimulation, action figures and surprise play all in one, and ahead of the national debut of Treasure X in the U.S., The Rock Father™ and Moose Toys have teamed-up to premiere the Treasure X movie trailer! A great toy lends itself to a great story, and today we've got your first-look!

The 2018 edition of Comic-Con International (SDCC) is getting underway in San Diego this week, and Moose Toys has revealed the launch of their first-EVER boy Shopkins Shoppies Doll, Chip Choc! The Double Scoop Delight Exclusive pack will be sold during SDCC at the UCC booth #5610 for $39.99. The pack will include an exclusive Peppa Mint with her long-lost brother Chip Choc. Only 1500 units of this item will be available for purchase for the ultimate Shopkins super fans!

For those heading to San Diego for Comic-Con International (SDCC) this week, Moose Toys will be rolling into the convention center with their Shopkins Cutie Cars Golden Collection. Glittering in gold, these Cutie Cars will add weight to your collection with a premium die-cast finish. There will only be 500 of this pack available during the show, which includes premium Carrot Cake and Donut Deluxe cars. These will be available at the UCC Distributing booth #5610.

Published in Rock Father Rides

The pre-Toy Fair news keeps rolling into Rock Father HQ as I countdown the hours to hopping on a plane bound for NYC to get in on the action myself. The 115th North American International Toy Fair runs February 17-21, 2018, and Moose Toys is about to break out their much-anticipated 2018 line. Having just announced the U.S. debut of Fur Babies World, they've got a few more pre-Toy Fair teasers, including the debut of Season Two and Three of Shopkins Cutie Cars and Happy Places, plus Shopkins Season 10 with what they're calling an "all-new exciting twist." They've also got a brand new never-before-seen line developed with a global partner... but that's not all.

After making a massive splash in the UK back in 2017 as "Brush Baby World," Moose Toys (the folks behind Shopkins) are bringing Fur Babies World to the U.S. Already  being touted as one of the hottest toys at this year's North American International Toy Fair in New York, the quirky plush characters have been selling out in Europe, and are expected to do the same when the hit the the U.S. and Canada. Personally, I think they look sorta like Popples, particularly in their animated form (shown in a series of YouTube webisodes).

Last year, Moose Toys' Shopkins came to live in their first-ever animated film, Shopkins: Chef Club. Given the massive popularity of the micro-collectibles brand, it was no surprise that the film was a success, and now they're back for another round. The cute collectibles return with Shopkins: World Vacation, available in the U.S. on digital on October 3, 2017 and on DVD and on On Demand October 17, via Universal Home Entertainment. The DVD comes with a free exclusive Biscuit Bandit toy and the DVD and digital versions come packed with special bonus features including new sing-a-long songs and a never-before-seen webisode.. Check out the trailer and synopsis below!

Published in Movies, TV and More
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