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As we speed toward the holiday season, Mattel's Hot Wheels division is on fire. With loads of new product offerings hitting stores, the team at Mattel has revved-up their new "Challenge Accepted" initiative to remind parents (and show new ones) that "Hot Wheels are more than just a toy - they're a tool that helps kids develop life skills." Already knowing that STEM (Science, Technology, Engineering, Math) is at play in the world of Hot Wheels, Challenge Accepted breaks down how skills and traits like problem solving, creativity, sportsmanship and confidence can get a boost from those famous 1:64-scale diecast cars. Check out the new commercial below to see what happens when a mother and son take off for some action in a real-life Redline...

Published in Rock Father Rides

Microsoft Education Workshop's STEM Saturdays are part of a Microsoft initiative to host a range of free hands-on educational programs through the Microsoft Store. Today it was revealed that Mattel's iconic Hot Wheels brand will be a part of the program, with Hot Wheels getting "hacked" as participants get to learn about forces in motion. The program begins September 9, 2017, and runs every Saturday through the end of the month.  

Published in Rock Father Rides

As we roll toward the holidays, the S.T.E.M. (Science, Technology, Engineering, Math) category will once again be one of the hottest, and this month Educational Insights celebrates five years of empowering young girls to embrace their passion for science through their Nancy B's Science Club line of S.T.E.M. toys. Launched via Facebook, a new music video champions "all of the smart, cool, curious, science-loving girls out there." Check it out below...

Continuing an initiative to encourage young girls to explore the superpower of STEM (Science, Technology, Engineering, and Math) first launched during the ramp-up to Captain America: Civil War, Disney, Marvel Studios, Dolby Laboratories, Synchrony Bank, the American Association for the Advancement of Science, Broadcom MASTERS and the Society for Science & the Public have announced the nationwide MARVEL STUDIOS’ THOR: RAGNAROK SUPERPOWER OF STEM CHALLENGE.

This new event launches in conjunction with the November 3, 2017 theatrical release of Marvel Studios’ Thor: Ragnarok, starring Chris Hemsworth, Tom Hiddleston, Cate Blanchett, Idris Elba, Jeff Goldblum, Tessa Thompson, Karl Urban, Mark Ruffalo and Anthony Hopkins.

Published in Movies, TV and More

At Sweet Suite '17, otherwise known as "The Biggest Night of Play," I had the opportunity to host a segment on The Toy Insider's live stream - straight from Chelsea Piers in New York City. The task at hand? Unboxing a few of the newest toys from K'NEX. Expected to be among 2017's hottest holiday toys, I took a live look at the Budding Builders Tub from Kid K'NEX, along with the Power & Play Motorized Building Set, and the all-new Web Weaver Roller Coaster Building Set from the K'NEX Thrill Rides Collection. Captured during the livestream, the full video can now be viewed below!

STEM (Science, Technology, Engineering, Math) play is hot right now, and looking ahead it's a category that will only continue to grow. For some toys placed in that category of hands-on learning, not all are necessarily "new," but sometimes new spins on some old classics. Marble play is pretty timeless, and I even had a Marbleworks set some 30-40 years ago, one that I believe my mom might still have. Likewise, my wife and I have played with some similar things with our own kids, and one recent offering is the Techno Gears Marble Mania Catapult set, sent to us for review by The Learning Journey, along with their new Techno Gears Bionic Bug.

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