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Official Announcement: Following a thrilling opening week for the Overwatch League that drew more than 10 million viewers worldwide, a major new brand-marketing partner has signed on to support the league during its inaugural season: multinational automotive manufacturer Toyota.

Test driving a vehicle can be a lot of fun, but I've long-held the belief that nothing beats the opportunity to really use a new ride to get the full experience. That said, I was able to put the 2017 Toyota RAV4 Platinum AWD to good use during the midst of a long-awaited project here at Rock Father HQ - the tear-down and rebuild of our sizeable 27-year-old deck (more on  that project in a feature down the line). Now, we're not talking heavy hauling here, but for supply runs and tool rentals, the RAV4 was up to the task, in addition to being a really comfortable family ride. Let's take a look...

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In my adventures over the years, I've had the opportunity to drive a lot of different vehicles. What I've come to realize is that I'm definitely a "car guy" - meaning that I have little interest in motorcycles, and a limited knowledge of trucks. That doesn't mean that I haven't driven them, as I've been behind the wheel of many, but surprisingly it's full-size pickup trucks that have largely eluded me. That's just one reason why I was so intrigued by the chance to get behind the wheel of the 2017 Toyota Tundra Limited Double Cab - a full-size pickup, and a ride that feels just gigantic compared to what I'm used to. The quick take? I loved it.

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2017 CAS LogoAt its world debut last month, Toyota Motor Corporation President Akio Toyoda dubbed the 2018 Toyota Camry a "sexy" ride. Is it? That's for families to find out as it comes to the Chicago Auto Show, where it will be on display alongside more than 50 cars, trucks and SUVs in Toyota’s exhibit at Chicago’s McCormick Place from February 10-22. Going beyond the norm, Toyota is bringing some additional camera-worthy vehicles, including the Chicago Cubs Tundra that drove in the victory parade last fall, and the custom Teenage Mutant Ninja Turtles Camry, which was driven in last year’s NASCAR XFINITY race at Chicagoland Speedway. Check out more details in the announcement below...

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When it comes to family adventures, road trips are great, and getting great gas mileage is even better. Over the past few years, hybrids have come down in price, while also becoming quite stylish - style being something that was seriously lacking in the early generations. At the forefront of the movement, Toyota has been a pioneer in the field, with their Prius becoming synonymous with the "hybrid" name, that technology eventually rolling into other models, expanding their offerings to a full nine vehicles for 2017. Among them, the 2017 Toyota Camry Hybrid is set to be one of their most popular, and there's some solid reasons as to why.

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This post is sponsored by Life of Dad and Kelley Blue Book. All opinions are that of James Zahn, aka "The Rock Father"

Earlier this year, I had the unique opportunity to become one of the very first #KBBDads - an elite team assembled by Life of Dad to partner with Kelley Blue Book to showcase some of the best cars and trucks for families. I headed for KBB Headquarters in Irvine, California where I went hands-on with a fleet of vehicles, hitting the roads of Southern California after getting the details on how to evaluate like the team at Kelley Blue Book - direct from the KBB Editors. Kelley Blue Book is the trusted resource for new and used car buyers, available 24/7 to help people make the best possible buying decisions. Their yearly Best Buy Awards are a pinnacle of what they do, and as we prepare to flip the calendar for a new model year, I'm excited to share with you the 2017 Kelley Blue Book Best Buy Award Winners - a field of 12 vehicles that have secured positions ahead of their competitors.  Check out the full list along with a few "Rock Father Picks" below!

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