Preschoolers will soon have some new rides to play with as Funrise and Warner Bros. Consumer Products (WBCP) are teaming-up for a new toy line called HERODRIVE. Making their debut at the 2018 edition of the North American International Toy Fair in New York City,  HERODRIVE is being touted as "an innovative, one-of-a-kind line that combines kids' favorite entertainment characters with fun and innovative play features to deliver the coolest vehicles for preschoolers." Racing from the starting line, the HERODRIVE DC Super Friends Collection will launch with vehicles inspired by iconic DC Comics characters such as Batman, Superman, The Flash, and more.

Published in Rock Father Rides

2017 CAS LogoAs The LEGO Batman Movie soars into theaters this weekend, it's pretty appropriate that The Batmobile is in the Windy City. After all, Chicago doubled for Gotham City back when Christopher Nolan was crafting his Dark Knight Trilogy. Thing is, this Batmobile is a much different beast. The 2017 LEGO Batmobile from Chevrolet made its official debut in Detroit last month, a life-sized replica of "The Speedwagon" driven by LEGO Batman (voiced by Will Arnett) in the new film. Now, that ride, crafted from a total of 344,187 LEGO bricks supported by a square-tube aluminum frame, is sitting in McCormick Place, the result of 222 hours of design time, and 1,833 hours of construction by LEGO Master Builders. For it's appearance at The Chicago Auto Show, the LEGO Batmobile sits in front of a brick wall illuminated by moving Bat (and Chevy) signals, each zeroing in on LEGO Batman himself! As a bonus, kids can take part in their very own LEGO Batmobile mini-build, available for free to take home! We had a chance to check out the full display during the Media Preview - take a look...

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Earlier this month, FIFTH HARMONY unleashed a live-action music video for their latest single, "That's My Girl," racking up nearly 23 million plays in under two weeks. Today, the song gets animated as Warner Bros. Consumer Products (WBCP) and DC Entertainment (DCE) have announced a partnership with the pop powerhouse to collaborate on the first-ever DC Super Hero Girls music video.  The colorful new clip for "That's My Girl" features Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy and Katana, the animated DC Super Hero Girls, and can be viewed below...

Published in Music News

One of the biggest transmedia initiatives that we've been excited about for the past year is DC SUPER HERO GIRLS, the joint op between Warner Bros. Consumer Products (WBCP) and DC Entertainment (DCE), in partnership with Mattel. I've posted about it frequently,  but the biggest looming question has been "where and when can we get the goods?" Tonight that's answered, as the parties involved have announced an exclusive partnership with Target Corporation to offer a first-look at the DC Super Hero Girls merchandise collection, featuring a special assortment of merchandise across multiple categories, including toys and dress up, apparel and accessories, publishing and more, to be sold exclusively at Target, beginning in March 2016. "DC Super Hero Girls harnesses the power of the world’s most iconic female characters from DC Comics, including Wonder Woman, Supergirl, and Batgirl, as they learn to hone their super powers in a high school setting and gives young fans the chance to play, watch, read and be inspired to discover their full super power potential." I can tell you this - Target already gets a lot of our dollars, and this just locked us in for more. Check out more details on the rollout below...

2016 is already shaping up to be a huge year for fans of DC Comics, with DC SUPER HERO GIRLS rolling out, BATMAN v. SUPERMAN: DAWN OF JUSTICE hitting theaters, and the grownups-only SUICIDE SQUAD following down the line. For the toy aisles, there's a new addition that's just been revealed, and it comes from some old "friends."

Published in Rock Father Rides

Guests at Comic-Con International in San Diego last week got a first-look at the latest real-life vehicle to be spawned from the world of Mattel's iconic HOT WHEELS brand. The BATMAN v. SUPERMAN Twin Mill was inspired by the forthcoming BATMAN v. SUPERMAN: DAWN OF JUSTICE, and will be reproduced as a 1:64 scale diecast car that kids and collectors will be able to find next spring as part of a larger BvS line of vehicles. Check out the making-of video below, along with some words on the styling direct from the Hot Wheels Team...

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