Some exciting news just sped into Rock Father HQ this morning involving two companies that we dig: MATTEL and TOY STATE. The two toymakers have entered into a partnership that will allow Toy State to create a brand-new line of "over-the-top lights and sound and remote controlled HOT WHEELS-branded cars." I can picture Addie playing with them already...
A little more than a month ago, I blogged about the 60th Anniversary of MATCHBOX, and the fantastic promotional campaign that Mattel (NASDAQ: MAT) put together to celebrate the occasion. One big element of the anniversary is the MATCHBOX Heroes Wanted promotion, a sweepstakes with weekly prizes that will be capped-off with a $60,000 College Scholarship to be awarded to one winner. As noted in my initial post, I entered my car-obsessed daughter, Adalyn in the contest... and now she's become one of the weekly winners - an official "MATCHBOX Hero-in-training!"
Earlier this month, I posted a blog regarding the MATCHBOX 60th Anniversary Celebration that Mattel is currently promoting (read it here). One thing I didn't mention in that piece was that for the first time ever... MATCHBOX has issued a "chase" vehicle - a variation produced in limited numbers and randomly distributed - similar to what the MATCHBOX cousins at HOT WHEELS do with their "Treasure Hunts." While the 60th Anniversary Commemorative Edition Line of MATCHBOX is said to include 24 Vehicles, there is actually a 25th - the unnumbered Routemaster Bus in Red Chrome, with special artwork.
My daughter thinks that "the Batcave" is the large hole on the sub-woofer next to my desk. Actually, she calls it "Batman's Cave," and though I don't recall doing so, I probably told her that it was awhile back and thus she just repeats it all the time. I like Batman a lot.
I've been on a real retro-kick lately, and while my wife hasn' been too keen on my thoughts of remodeling my office space into a retro-styled world of fun, I've still been recapturing some feelings of youth as my daughter and I continue rockin' the Hot Wheels. While I've mentioned my daughter's car-obsession regularly, I've really been catching the bug again myself. Case-in-point: I stopped at Dollar Tree today and picked up a pair of Hot Wheels' "The Hot Ones" funny cars that are re-tooled versions of ones I had growing up in the 1980s. From that same era came something that popped into my head tonight that I hadn't thought of in many years... the Hot Wheels Crack-Ups Crash Course!
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