Sunday, September 07 2014 23:36

DoSomething.org Teams with WWE & The Creative Coalition’s Be a STAR Anti-Bullying Initiative

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The Rock Father is a WWE Brand AmbassadorMy friends at WWE have a new ally in their effort to SmackDown bullying...

DoSomething.org has teamed up with WWE and The Creative Coalition's Be a STAR (Show Tolerance and Respect) Anti-Bullying Initiative for The Bully Text: Superstar Edition, a campaign that uses an SMS text message game to get young people to take action around bullying.

Young people can participate in the SMS text message experience that virtually walks them through a day in the life of a student giving them a chance to take action around bullying. For example, young people receive a text in the experience with the following scenario: "Seth teases Amy, ur lab partner, about her stutter & everyone laughs. Do u A) wait & comfort her after class or B) tell them to quit it." Each scenario is designed to make young people think about what they would do in the face of bullying alongside some of their favorite WWE Superstars. 

WWE Superstar Sheamus has joined forces to record a public service announcement to encourage participation in The Bully Text:

“We are proud to partner with DoSomething.org and their successful Bully Text Campaign, which has already provided thousands of young people with the education and resources they need to stop bullying in their communities. Utilizing WWE’s global platforms will provide additional exposure for The Bully Text as well as new opportunities for young people to take a stand against bullying.”Stephanie McMahon, Chief Brand Officer, WWE

To play the Bully Text, visit  http://www.DoSomething.org/star or text STAR to 38383.

Additionally, the WWE and The Creative Coalition recently announced the creation of the S.T.A.R. Alliance - a group of actors, musicians, comedians, athletes, television personalities and members of The Creative Coalition, who have joined together to help put an end to bullying.

S.T.A.R. Alliance members include:
  • Quinton Aaron (The Blind Side)
  • Kris Allen (American Idol Winner)
  • Jose Bautista (Toronto Blue Jays)
  • Andrea Bowen (Desperate Housewives)
  • Erin Cummings (Astronaut Wives Club)
  • Tim Daly (Madam Secretary)
  • Daughtry (Grammy Nominated)
  • Omar Epps (Resurrection)
  • Flo Rida (Grammy Nominated)
  • Florida Georgia Line (Award Winning Country Superstars)
  • Skylar Grey (Grammy Nominated)
  • Chelsea Hightower (Dancing with the Stars)
  • Caleb Johnson (American Idol Winner)
  • Arielle Kebbel (John Tucker Must Die)
  • Piers Morgan (Piers Morgan Tonight)
  • Ryan Ochoa (Pair of Kings)
  • Sharon Osbourne (The X-Factor)
  • Darius Rucker (Hootie & The Blowfish)
  • Cassie Scerbo (Make It Or Break It)
  • Kendall Schmidt (Big Time Rush)
  • Chaske Spencer (The Twilight Sagas)
  • Train (Grammy Award Winning)
  • Gerard Way (formerly of My Chemical Romance)
  • Pete Wentz (Grammy Nominated Fall Out Boy)
  • Constance Zimmer (House of Cards)

For more on the S.T.A.R. Alliance and how they'll be using their voices to stand against bullying, please visit this link.

THE ROCK FATHER is a WWE Brand Ambassador - spreading the word about family entertainment from the WWE Universe.
James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

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