WWE Launches Their 2015 WRESTLEMANIA READING CHALLENGE, Giving Kids a Chance to WIN a Trip to WrestleMania 31...

Saturday, January 17 2015 23:00

WWE Launches Their 2015 WRESTLEMANIA READING CHALLENGE, Giving Kids a Chance to WIN a Trip to WrestleMania 31...

Written by James Zahn

WWE Brand Ambassador This week, WWE and First Book formally announced the launch of their 2015 WrestleMania Reading Challenge, giving students ages 4-18 the chance to win a trip to WrestleMania 31 on Sunday, March 29, 2015 at the new Levi’s Stadium in Santa Clara, Calif.

Now through Sunday, February 22, students can register for the WrestleMania Reading Challenge at WWEReadingSuperstar.com. Through WWE’s partnership with First Book’s digital reading initiative, We Give Books, children between the ages of 4-12 can select a WWE Superstar Reading Buddy and read digital books to participate, while teens ages 13-18 can select a WWE Superstar Pen Pal, read a book and write an essay.

“WWE is proud to partner with First Book and continue our long-standing commitment to education and literacy initiatives through the WrestleMania Reading Challenge. Together, we are providing a fun and engaging experience to encourage children of all ages to read.”Stephanie McMahon, Chief Brand Officer, WWE

WWE will make a financial contribution to First Book in order to support literacy initiatives and provide access to books for children across the United States. WWE and its Superstars and Divas will also continue to host reading celebrations, visiting kids at local schools and libraries to stress the importance of reading. Additionally, WWE will utilize all of its platforms, including WWE Network, TV broadcasts, live events, digital and social media to promote literacy.

For more information or to participate in the WrestleMania Reading Challenge, visit WWEReadingSuperstar.com.

THE ROCK FATHER is a WWE Brand Ambassador - spreading the word about family entertainment from the WWE Universe.

Published in Sports Entertainment

Tagged under

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers.

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team, Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here.

Connect with James on Facebook or Twitter.