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This Santa HQ feature is brought to you by HGTV & Macerich Shopping Centers in collaboration with The Rock Father™

Following an inaugural season that brought magic to families from coast-to-coast, HGTV presents Santa HQ again this year! Back for 2018 at The Fashion Outlets of Chicago and a total of 15 Macerich Shopping Centers nationwide, a new tradition continues as an all-new experience aimed at bringing holiday magic to kids and grownups alike with some flourishes that have been upgraded and expanded for the social media age. Santa HQ welcomes families for the traditional photo with Santa (online reservations available, but not required), upping the game with the Elf Academy in which kids can experience the latest in Elf fashion; take an Elfie Selfie; of check out the latest in Elf-Ray Vision - an AR experience in which families can see just what the Elves are up to. Of course, Santa HQ still serves-up an incredible light show with over 10,000 individual lights synchronized to the "Carol of the Bells."

Party City's Toy City concept is something I've been covering for a few months now, and now that the holiday shopping season is truly upon us, it's time to get serious about toys! With over 50 temporary Toy City pop-up store locations now open throughout the U.S., Party City today unveiled its Black Friday ad and 2018 Top Toys List! There's familiar picks (including some from The Rock Father's Holiday Wish Guide™) and some unique ones as well, from Rainbowcorns and robots to Hatchimals, dinosaur slime, Harry Potter, and everything in between. Let's take a look!

The engines are fired-up and it is officially the holiday shopping season! In partnership with Entertainment Earth, a pioneer in the collectibles and toy industry, The Rock Father™ has curated a special selection of hand-picked products from his annual Holiday Wish Guide™ on a special landing page that celebrates the gift-giving season as part of EE''s The 21 Business Days of Christmas, November 19, 2018 through December 18, 2018. Friends, followers and readers of The Rock Father™ Magazine can save $10 on any $100 purchase of in-stock merchandise with the Entertainment Earth Coupon Code SAVE10RF through 12/22/18 and enjoy FREE SHIPPING on orders $25 or more! But this is just the beginning...

The adoption process has been a part of play going back decades. From the Cabbage Patch Kids craze of 1983 to Build-A-Bear Workshop and the recent success of Distroller's Neonate Babies, kids have been loving the experience of becoming parents to a snuggly new friend. Now, just in-time for the holiday season comes some squishy new friends from Bulls-i-Toy. Squish 'Ums Pet Boutique Adoption Kits will hit stores as a Target Exclusive (avail: 11/22/18) in the U.S. Recommended for kids ages 6 and up, these new sets feature a trio of all-new super-soft slow-rise Squish 'Ums plus an Adoption Certificate!

Do have a Siwanator on your holiday shopping list? If so, you're gonna want to be on the lookout for the new JoJo Siwa Mini Myster Bow Box collection, set to hit Target stores beginning 11/19/2018. From Bulls-i-Toy, these new Bow Boxes each feature 1 Exclusive Mini Bow plus 4 Mini Mystery Bows for a total of five bows in each box for just $9.99. A 2018 Holiday Wish Guide™ Pick, the folks at Bulls-i-Toy sent us a couple of Bow Boxes to check out, and they've become wholeheartedly-approved by The Rock Daughters™!

Published in Fashion

The Hess Corporation knows Christmas, and following-up the incredibly fast sell-out of their most-limited toy ever, the Collector's Edition First Hess Truck, they've issued their annual Holiday Hess Toy Truck. Officially released on November 1, the 2018 Hess RV with ATV and Motorbike is a beautiful, 3-in-1 set that kids and collectors will love, packed with cool features and 73 LED lights - the most ever offered on a holiday Hess Toy Truck. The folks at Hess sent us a review sample again this year, allowing The Rock Daughters™ and I to go hands-on with the latest addition to a rapidly-expanding fleet. Let's take a look at this Holiday Wish Guide™ pick below!

Published in Rock Father Rides
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